When an industry trade event talks about us, then followed by a industry publication calling us names – we consumers must be doing a lot right! Thanks industry for telling us we’re doing such a great job.
A wise man (Rodney Habib) taught me a lesson today. The Pet Feed industry is worried…worried that consumers are learning too much. So worried they can’t stop talking about us. And interestingly enough – they keep trying to convince each other pet feed is wonderful. As my wise friend explained – it’s snake oil salesmen trying to convince other snake oil salesmen how wonderful snake oil can be…that is, if they can just keep selling their snake oil.
First, we were discussed at “the global event for the pet food industry” – Pet Food Forum that was held in Kansas City two weeks ago (April 29 – May 1, 2018).
Right there in the middle of a lecture at Pet Food Forum was a screen shot image of TruthaboutPetFood.com with the headline “This is what we are up against!!” With a couple of quotes from TruthaboutPetFood.com posts including “What consumers are not told about pet food.”
And then just days later, a post was published in a pet food industry trade publication calling consumer advocates “fear mongers”. At first thought, the post seemed hateful…vindictive. But when you read between the carefully crafted lines from industry spokesperson Dr. Ryan Yamka – it’s crystal clear what he is selling his fellow ‘feeders’. He’s trying to convince them all is well in pet feed…nothing is happening out in consumer world…we’re not losing customers…really, we’re not.
My smart friend was right…they ARE worried about us…so worried they can’t stop talking about us. They are worried because all of the wonderful consumers out there keep spreading the word; no recycled garbage for our pets, no feed.
We got a clue things were going well for educated consumers from the Pet Food Forum, but Dr. Yamka really nailed the message to us. Consumers are driving forward big changes in the pet food industry. We’re making a significant difference.
Kudos to pet food consumers. Take a moment to revel on this milestone we’ve reached. Certainly there is more work ahead – but thanks to Pet Food Forum and Dr. Yamka, we now know we’re making a difference within the industry. That’s big!
“First they ignore you, then they laugh at you, then they fight you, then you win.” Mahatma Gandhi.
Wishing you and your pet(s) the best,
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