It is a minor step forward, but it is a step forward. Some suppliers of the pet food ingredient salmon meal plan to participate in a 3rd party independent testing program to verify that consumers are getting what they pay for.
A common problem in pet food (and human food) has been ingredient verification. The pet food label claims it contains beef or chicken or salmon, but recent study after study has shown that the actual pet food doesn’t always contain the ingredients the label claims.
Law requires a pet food to state all ingredients on the label (in the ingredient panel). If a pet food lists – as example – chicken meal on the label and chicken is not found in the pet food, the pet food would be considered ‘mislabeled’ and ‘adulterated’ (due to the mislabeling). Mislabeling could occur at a manufacturing level, manufacturers trying to cut corners with a less expensive meat or meat meal knowing there is little chance of getting caught. Or the mislabeling could occur at the ingredient supplier level, a supplier selling a pet food manufacturer a cheaper ingredient labeled as (example) chicken meal.
With one pet food ingredient – salmon meal – a Norwegian company is providing independent testing to verify the pet food ingredient and several salmon meal ingredient suppliers have signed up to have their pet food ingredients verified. “Biomega and Marine Harvest from Norway, and Fiordo Austral from Chile, are now offering authenticity tested salmon meal to their pet food customers. The authenticity has been verified by the Norwegian laboratory company ORIVO (previously named OmegaVeritas), through a independent 3rd party authenticity testing program.”
“The test, which is the first of its kind, is based on the already established test for salmon oil and other omega-3 oils, and is able to verify species and geographic origin.”
And the lab – ORIVO – has plans to add verification programs for other pet food ingredients in the near future.
One small step forward. Thanks to ORIVO for this verification program and thanks to the current salmon meal producers that volunteered to have their ingredients authenticity tested.
Wishing you and your pet(s) the best,
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