Here is a recent press release from a pet food manufacturer. The press release includes a commonly used marketing tactic in pet food. Can you spot it?
Below is a recent press release from Pedigree Dog Food. Can you spot the marketing tactic?
PEDIGREE® Dry Dog Food Launches New, Meatier Recipe
Dogs across America are about to lick their chops and wag their tails. PEDIGREE® Dry Dog Food has a new meatier recipe that provides the variety that pet parents are looking for. The new recipe increases palatability by delivering twice the amount of meaty flavor than the previous recipe, and features protein, whole grains and accents of vegetables, creating a diverse kibble that dogs are sure to love.
“At the PEDIGREE® Brand, we live to make the world a better place for all dogs and their owners, and we know that pet enjoyment is key to pet parents’ dog food choice,” said Merritt Gilbert, Brand Manager, Mars Petcare. “The new recipe is loaded with the meaty flavor dogs crave, providing a nutritious recipe with a tasty difference that pet parents will see – and their dogs will taste.”
The new, meatier PEDIGREE® Dry Dog Food recipe comes in 10 varieties, meeting the needs for dogs of different life and health stages.
• Adult Complete Nutrition in Chicken Flavor or Steak & Vegetable Flavor
• Small Dog Targeted Nutrition in Chicken Flavor or Steak & Vegetable Flavor
• Large Dog Targeted Nutrition in Chicken Flavor
• Puppy Targeted Nutrition in Chicken Flavor
• Healthy Longevity Targeted Nutrition With Chicken
• Healthy Weight Targeted Nutrition in Chicken Flavor
• Healthy Joints Targeted Nutrition in Chicken Flavor
• Active Targeted Nutrition With Chicken, Rice & Vegetables
The new PEDIGREE® Dry Dog Food recipe is available now at mass retailers and pet stores nationwide. For more information on PEDIGREE® Dry Dog Food, visit Pedigree.com/really-good-food. Find us on Facebook at www.Facebook.com/Pedigree and Twitter at www.Twitter.com/Pedigree.
Share in your comments what marketing tactic you see in this press release.
Wishing you and your pet(s) the best,
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