Mars Petcare’s Orijen Pet Food is introducing a new line of pet food. For the first time Mars Petcare is producing a human grade pet food.
The new pet food is called “FreshPrey”. The Orijen website states “FRESHPREY recipes are redefining fresh dog food.”
Petco will be offering the FreshPrey dog food, the Beef, Pork and Lamb recipe is selling for $16.99 for a 16 ounce package.
Per the feeding directions on the Petco website, feeding a 30 pound dog would cost $16.99 per day (suggested feeding 453 grams per day, 16 ounces = 453 grams).
Comparing the Mars Petcare Orijen FreshPrey dog food to another fresh dog food, Evermore Pet Food…
Note: Evermore Pet Food is included in the 2026 List of pet foods we trust to feed our own pets.
Evermore Pet Food is a human grade pet food manufacturer. In the Evermore Beef recipe: beef is sourced from certified humanely raised animals, cattle are 100% grass-fed, eggs are sourced from pasture raised hens, fish oil is sourced from certified wild caught fish. All of these quality of ingredients are significantly more expensive than traditionally sourced beef, eggs, and fish oil.
The cost for a 16 ounce package of Evermore Beef dog food is $13.50. Per the feeding directions, feeding a 30 pound dog would cost $10.12 per day (12 ounces).
Evermore pet food provides pet owners (and veterinarians) a full nutritional profile of their pet foods, Mars Petcare Orijen FreshPrey does not.
Will Mars Petcare be successful with their new human grade pet food line or should the manufacturer stick with feed grade pet food? Time will tell.
Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
TruthaboutPetFood.com
Association for Truth in Pet Food
Find Healthy Pet Foods in Your Area Click Here
The 2026 List
Our trusted ‘list’ of pet foods. Click Here to learn more.
The 2025/26 Treat List
Susan’s List of trusted pet treat manufacturers. Click Here to learn more.
Association for Truth in Pet Food is a stakeholder organization representing pet food consumers at AAFCO and with FDA. Your membership helps representatives attend meetings and voice consumer concerns with regulatory authorities. Click Here to learn more.
Sandy M
March 11, 2026 at 2:16 pm
If this new “Freshprey” food gets just one person to question buying foods that contain the “animals that have died by other than slaughter” ingredient foods Orijen /Mars is selling, then it’s a step in the right direction. I view this news as a validation for the effort in getting the pet food ingredient truth out there for advocates. Keep up the good work Susan!
Carole
March 11, 2026 at 2:44 pm
Gee, I thought the Origen site sounded wonderful and tasty for our dogs. I read and browsed, their food sounded perfect for our hairy darlings. NOT. I surely would have fallen for their luscious prose, had I not received eye opening information about the real truth of this entire deceptive industry. The pictures on the site here are truly disturbing. Thanks for your great work.
Carol Chakeropulos
March 11, 2026 at 3:22 pm
Thank you, Susan, for that comparison/information. I will never ever feed anything but Evermore dog food. I learned about them from your “list” many years ago. It is the best food on the planet!! Thank you, Susan.
Best wishes,
Carol
Maria de la Rosa-Young
March 11, 2026 at 5:34 pm
Susan, either one of those pet foods are astronomically expensive considering that we feed our dogs home made food which costs less than $1.50 a day per dog and contains many of the human grade ingredients we feed our human family: beef, chicken, vegetables and some grains, plus probiotic. I can’t believe that it would cost $13.00 a day to feed one dog just for convenience sake! Pet owners need to think this over.
Barbara Fellnermayr
March 12, 2026 at 12:57 pm
The difference in price can be attributed to the cost of marketing and making sure the shareholders are “well fed”.
Honestly, I don’t trust anything Big Pet Food puts on the packaging or in their advertising. They always have to embellish and twist the actual facts.
To Maria, please let me in on how you can feed your dog for less than $1.50 a day. I have a 6 1/2 pound poodle that costs more to feed than that!
cheers and have a fabulous day
Maria de la Rosa-Young
March 13, 2026 at 9:23 am
Barbara, it’s simple, buy in bulk when grocers have sales. Last week my local store had $0.99 LB boneless, skinless chicken breasts on sale. Costco rolled oats $8.79 10 LBS I buy canned pumpkin for an entire year of dog food in September when the price is lowest, usually less than $1.00 per can. Organic celery at $1.29 a bunch, cut it up and freeze it. Green Giant frozen spinach $1.00 each, cilantro three bunches for $1.00. We’re very blessed here in the midwest, our food prices are very reasonable. Having an extra freezer and basement storage helps.