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Pet Food Ingredients

They Call Us “Concern Trolls”

The industry perspective versus reality.

The PetFoodIndustry.com blog recently shared an insulting to pet food consumers post. The author classified consumers, advocates and even manufacturers that alert pet owners to the documented risks of pet food as “concern trolls”.

Concern trolls have created documentaries, books, blogs and other online media to stoke fear of fillers, toxins, by-products and low-quality ingredients in pet food.”

Concern trolling involves feigned concern about a particular issue or topic, while actually attempting to undermine or provoke others. Concern trolling distracts people from real treats by setting up a scary paper tiger.”

One of the examples the industry states concern trolls misinterpret is by-products.

While by-products are disparaged by some pet food marketers, other companies rebrand by-products as upcycled. By either name, making use of otherwise wasted products benefits the economy and the environment. Ecological degradation endangers people and their pets far more than poultry meal, but concern trolling makes the lesser threat seem greater.

The problem that industry neglects to discuss or disclose on labels – is there are two VERY different types of by-products that are upcycled into pet food.

One type of by-product would be human edible quality ingredients not commonly consumed by humans – such as particular organ meats. If the organ meats were sourced from USDA inspected and passed animals, this is a quality by-product that should be utilized in pet foods.

The other type of by-product – commonly used in pet food with no disclosure to the consumer – is condemned animal materials including “diseased animals and animals that have died other than by slaughter” (allowed as pet food ingredients by FDA Center for Veterinary Medicine). The FDA and each state pet food authority choose to ignore federal and state laws that classify these upcycled by-products as an adulterated food.

These types of upcycled by-products are illegal and should not be used in pet food.

Maybe…instead of resorting to name calling (“concern trolls”) the industry can better spend their time working on transparency.

Since they are so proud of their use of upcycled by-products, maybe they will disclose to consumers if by-products are sourced from USDA inspected and passed animals and transported/warehoused per human food safety regulations OR if their by-products are sourced from condemned animal material, diseased animals, or animals that died other than by slaughter – transported in un-refrigerated trailers, dumped on the ground, and bulldozed into a pit and rendered.

Since they are so proud of their use of upcycled by-product, maybe those that call us ‘concern trolls’ will tell us if their upcycled ingredients look like this?

Or this?

Or maybe they aren’t so proud of their upcycled by-products after all. Maybe they know if they were transparent about the quality of their upcycled by-products, they wouldn’t sell pet food.

Time will tell.


Wishing you and your pet(s) the best,

Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
TruthaboutPetFood.com
Association for Truth in Pet Food


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15 Comments

15 Comments

  1. Peg

    July 11, 2023 at 12:05 pm

    I’m actually one step up from a troll. I’m a Concern Monster. Someone who is truly fed up with the so called regulatory agencies NOT looking out for humans and animals. So I’ve made some choices for my cats and myself. Fresh, real food. Made at home and from scratch. I deal with local farms for my supplies. I thought it would be very expensive but it’s not. And my health has improved along with the health of my cats. Money saved staying out of vet and medical offices is an added bonus. Let’s keep trolling to keep the Truth In Pet Food out there so everyone knows exactly what they’re buying and feeding.

    • A Rech

      July 11, 2023 at 7:54 pm

      I’m envious of the changes you’ve been able to make and congratulations for you and your kitties. 👏🏻

  2. Amy

    July 11, 2023 at 12:20 pm

    You should change your avatar to a “concern troll”. Hahaha

  3. Terrie

    July 11, 2023 at 12:30 pm

    Ah, when they start name calling you really know you’re making a difference, LOL

  4. Barbara Fellnermayr

    July 11, 2023 at 12:59 pm

    The fact that they’ve named us “concern trolls” means they recognize that we exist. It also means that they’re “concerned” that we exist. If they weren`t concerned they wouldn`t acknowledge us.

    Maybe they should eat some of their “upcycled“ ingredients. Or better yet, feed that garbage to their children, two and four-legged.

    All we ask is that they disclose the truth about their ingredients. All they`re asking is that we stop making people aware.

    Keep up the good fight all. Thanks Susan for being a true and committed leader!

  5. Barbara Fellnermayr

    July 11, 2023 at 1:18 pm

    I’m always shocked that the BIG pet food manufacturers would rather spend their money on marketing and spinning the story, rather than using REAL unadulterated ingredients.

    I guess it’s more profitable in the long run to keep spinning. Do you wonder if they ever get dizzy from all the spinning?

    Has anyone else noticed that many of the buyouts of pet food manufacturers, retail stores, and veterinary clinics are by investment groups? Investment groups don’t do things out of good intentions, they have one objective in mind; to a return on their investment. Guess they’ve figured out there’s BIG money in our four-legged companions when you cut corners.

  6. Britta

    July 11, 2023 at 1:42 pm

    LOL! Take it as a badge of honor!
    Those who cannot argue with facts always resort to name calling and mud slinging. They have tried so very hard and failed spectacularly. Consumers are waking up and once awake will never go back to sleep. Quite the opposite. They will wake up the ones still asleep.

    A toast to all of us, a very big one to Susan. When all these big, powerful interests have left is petty name calling, I call that a big, fat win! Let’s mock them and ridicule them. Make fun of them. They have shown us the emperor is naked and impotent.

  7. Hope Williams

    July 11, 2023 at 3:55 pm

    Impossible not to agree with all the commenters above and, naturally, with Susan’s article. But the one thing I need to add is this: big pet feed is now using the same public manipulation tactics used by Royal Canin, initially, and then others out to gain, to work to convince the public that “grain free” pet foods caused DM. Big pet feed had a very very good run from their manipulative, deceptive DM campaign including putting a few small quality pet food manufacturers out of business. Not to mention forcing smaller (than them) quality brands to create grain based/carb foods along with other smaller companies having to find private investors that forced new “growth by any means” goals on their companies. Royal Canin increased their share of the pet food market along with other inferior big pet feed companies with the big DM lie. So they deem themselves successful by continuing their deceptive lies with the public. But what of the dogs and cats that became ill and those that died from horrible ingredients and formulas? They don’t care because it’s all about increasing their market share and by any means they can. Offensive strategy can work again for them IF us, the consumer, does not push back BIG TIME! Thank DOG for Susan Thixton. Apologies for the length of this rant, Susan 🙁

  8. Bunny

    July 11, 2023 at 11:08 pm

    Whether it’s false economic “official” reporting, regulation or disregulation (unregulation) of human food, human pharmaceuticals, corporations illegal activities and goals of creating oligarchies, government sponsored “science” (which is in the service of government not necessarily citizens), real estate market manipulation to impoverish everyday people while lining the coffers of the already mega-rich, electronic, mechanical, toys, even auto safety where complaints of dangerous issues are met with skepticism and gaslighting, people in the US need to wake up and understand that from the top down this country is insanely corrupt to a level seldom found even in third-world so-called “banana” republics. The ONLY way to live one’s life is to rely solely and only on oneself and protect those one cares about whether human or our pets by self-education. Many times that includes determining the very best way to feed our two and four-legged loved ones – home prepared 100 percent organic preferably sourced locally. And NEVER trust ANY veterinarian who is peddling ANY of these pet foods. Those foods CAUSE the issues they claim to treat or cure, just the same as overvaccinating CAUSES the very sicknesses (and worse) than those they claim to successfully prevent. Both are cash cows for cynical and predatory veterinarians who are only in the profession to grab as much money from pet owners as possible. Educate yourself to PROTECT yourself and PROTECT your loved ones. Then act accordingly.

  9. Nancy Westrell

    July 12, 2023 at 12:09 pm

    Hey, if you can’t justify yourself honestly, start name calling those who criticize you. Classic psychopath tactic.

  10. Francine

    July 12, 2023 at 1:01 pm

    They and the tactics that are used to diffuse public reaction against what has been doing and continues to be in the US pet food industry are disgusting.

    But this is never going to change.
    You really have to just stop buying it, that is all.

    This it not going to stop, they are going to continue to squeeze animal protein out of the “food” they manufacture and hawk to their fellow citizens and knowingly harming animals w every latest Madison Ave sleaze maneuver, the US specialty. They are winning US “s-u-s-t-a-i-n-a-b-i-l-it-y!! prizes and accolades, and generating bogus ‘achievement stats’, for harming pets, in a nutshell. By making and selling food that is species-inappropriate as anyone with even basic science background would know. And are going to keep doing it. While pushing pet ownership for everyone! Bc: dollars!!! Billions. Incl from pet supplies and the overcooked cereal waste they shove down people’s throats for their pets’ daily consumption, using “health professionals” and glitzy packaging, knowing full all the health problems it will cause, that will then be treated in the same gross system. And getting awards for this. In a country where the human population consumes 10 times more resources per capita than anywhere else in world. With a 34% rate of food waste alone including meat.

    This is just how it is here, nothing can be done about it, in this “free society” we live in. Just.don’t.buy.it, is the only action you can really take.

  11. Goinsalvos Michele

    July 12, 2023 at 4:04 pm

    I didn’t read the article in its entirety nor did I read any of the other comments.

    I can only assume that the person who wrote this article is 1) not a conscientious pet parent 2) is probably a person who doesn’t care what they themselves eat, (I’m referring to the GMO factor, now known as BIOENGINEERED FOOD INGREDIENTS) and 3) is just trying to get attention like a spoiled brat.
    To all that nonsense, I say good luck and good riddance!

    • Barbara Fellnermayr

      July 12, 2023 at 5:35 pm

      Your third point sounds like a bunch of politicians!!! Both in your country and mine!

    • Peg

      July 13, 2023 at 5:40 am

      How does one comment on something they’ve not read?

  12. Kohl Harrington

    July 12, 2023 at 9:36 pm

    I feel like a proactive citizen more than anything. My artistic expression of documentary filmmaking can be a powerful tool to help others understand an extremely difficult topic. FDA, lobbying and states make wide ranging claims. I have filed FOIA requests, asked questions, filed lawsuits, citizen petitions, and discovered a lot of information over the years through these various processes. Most recently, FOIA request are proving that FDA hasn’t conducted any scientific review for many major pet food ingredients, while AAFCO, FDA, state regulators and lobbying groups proclaim everything is based on “science” and FDA performs “scientific review.” When using law to investigate this claim with many pet food ingredients, FDA’s response has been “we have no records” for many of the ingredients I’ve attempted to see science for.

    HPP being marketed as raw? FDA has essentially zero records on the issue. They’ve been forced to admit they’ve never even investigated the matter. They don’t wish to speak about why USDA’s approach is different.

    States and FDA continue to cut out citizens and operate their private corporation AAFCO. Remember when it was discovered the regulators had the same lawyer as the regulated industry? Then didn’t give two cents when confronted?

    Name calling won’t scare me from doing the actual work, getting the actual documents and proof behind a lot of regulatory claims, and then reporting on that in another documentary, book, and possibly additional lawsuits when necessary.

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