Have you seen the new advertising from Iams? It seems Iams is trying to re-brand themselves calling their pet food “Iams So Good”. Here’s some of what Iams is saying about their food and some mud slinging (kibble slinging) being done against the competition.
You may have seen some of the new advertising from Iams. Television commercials that pose questions about pet food – what scary ingredients might be in your pet’s food bowl, then direct the consumer to a website for more information. On the What’s Really in Your Bowl website, the consumer learns Iams is the pet food being advertised. And the website confirms what the commercial warned us about “Some leading dog food brands add sugar, dyes, and artificial preservatives, but Iams SO GOOD! is made with wholesome ingredients and nothing else.” www.WhatsReallyInYourBowl.com
Visitors to this website can mouse over different pet food bowls and compare Iams SO GOOD! to Beneful, Pedigree, Dog Chow, Kibbles ‘N Bits. With each mouse pass, the website visitor learns Beneful, Pedigree, Dog Chow and Kibbles ‘N Bits contain some less than wholesome ingredients such as dyes, chemical preservatives, and sugars. The Iams website refers to their pet food as “Tail-Waggin’, Tummy-Lovin’ Nutrition”.
Lets look at the statement from Iams “Iams SO GOOD! is made with wholesome ingredients and nothing else.”
TheFreeDictionary.com defines “wholesome” as: “Conducive to or suggestive of good health and physical well-being.”
Let’s see… “Iams SO GOOD! is made with wholesome ingredients and nothing else”…under “Learn More” “Nutritional Information” we can take a look at the first five ingredients (majority of the pet food) in Iams SO GOOD! with Savory Chicken dog food…
Ground Yellow Corn, Chicken By-Product Meal, Soybean Meal, Animal Fat (preserved with mixed Tocopherols, a source of Vitamin E), Chicken….
Now let’s compare the first five ingredients of the four other pet foods that Iams claims contains less than “wholesome” ingredients…
The only significant difference in all of these pet foods is the Iams SO GOOD! Chicken dog food contains the ingredient “chicken“. (However because the AAFCO definition of ‘chicken’ is not clearly defined, this ingredient may or may not include any meat.)
The Iams SO GOOD! press release and website stated: “a tasty food that includes protein-packed chicken, veggies, fruit and crunchy kibbles.” Hmmm…”and crunchy kibbles”? This statement seems to imply (to an unknowing consumer) the pet food contains chicken, veggies, fruit AND kibbles – instead of chicken, veggies, fruit (ground to a fine pulp and cooked) IN kibbles.
Me personally I would ONLY consider “wholesome” ingredients as USDA inspected and approved (meat and vegetable ingredients). Iams has not provided pet food consumers with that guarantee (if ingredients are USDA inspected and approved) – and neither has Beneful, Pedigree, Purina, or Kibbles N’ Bits. Pet food pot calling the pet food kettle black.
Wishing you and your pet(s) the best,
What’s in Your Pet’s Food?
Is your dog or cat eating risk ingredients? Chinese imports? Petsumer Report tells the ‘rest of the story’ on over 2500 cat foods, dog foods, and pet treats. 30 Day Satisfaction Guarantee. www.PetsumerReport.com
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