PRWeb – one of the largest press release services in the U.S. has pulled our press release from the Internet about the pet food testing results after a complaint from industry. The reason – at least what I am told, because of one word in the final report. It all circles back to Big Pet Food not wanting our results public.
I paid PRWeb $200 to submit the press release. Before they would publish, they forced me to remove all pet food names from the release, and forced me to remove any specific results. I wasn’t happy about it, but I agreed.
And now, PRWeb has removed the press release from the Internet because they were informed by an industry lab – contracted by our scientists to test pet food and paid by our donations – that their name was mentioned in the report without their authorization.
On the Alltech website is the following information:
“Alltech is a pioneer in the development of technologies to ensure the safety of ingredients that go into pet foods. Alltech’s Application and Research team focuses on developing natural solutions to ensure the quality, safety and shelf life stability of pet foods. Alltech’s Quality Assurance has developed AQS program to ensure that our technologies and solutions have total traceability. This program assures peace of mind to pet food manufacturers.”
This is the company that complained to PRWeb causing the press release to be pulled from the Internet.
If you do a Google Search for the term “Alltech” you will find the word mentioned on 1.3 million websites. If you do a Google Search for the term “Alltech Risk Equivalent Quality” mentioned on more than 1.5 million websites such as CentralPlainsDairy.com and AllaboutFeed.net. So millions of websites can state the name “Alltech” – but when a report to pet food consumers contains the name our press release is pulled.
Is this pet food politics?
Well…instead of us depending on a large press release services to spread the word, I ask everyone a favor.
Will you please forward the following press release to your local media? Television and newspaper. Post this link on your local media Facebook page – Tweet the link to them – or email them directly. Which ever you can. What was found in this testing is horrifying – serious risks to pets and to pet food consumers. Pet food consumers deserve to know about these results – no matter if industry is not happy about what we found – and are trying to stop us.
My thanks –
(determined) Pet Food Consumer Advocate