Nestle Purina just purchased PetFinder.com. One of the largest manufacturers of pet food in the world purchasing the largest pet adoption online resource in the U.S., Canada, and Mexico. How do you feel about this acquisition?
“Nestle Purina PetCare Company today announced that it has signed a Purchase Agreement to buy Petfinder, the largest on-line pet adoption website, from Discovery Communications LLC. This strategic transaction, Nestle’s first major acquisition of a digital property, will allow Nestle Purina to broaden its support for pet welfare organizations and strengthen its role as a leading provider of on-line pet-related information.”
“We value Petfinder’s existing framework, which is fully aligned with our commitment to pet welfare organizations and our belief that pets and people are better together. We plan to strengthen that solid framework with our extensive nutritional expertise and vast knowledge of pet welfare.”
Purina Dog Chow contains ingredients such as genetically modified grains, numerous by-product ingredients including two (meat and bone meal and animal fat) that FDA testing determined to be most likely to contain a euthanized animal, dyes, and vitamins sourced from China. Purina has not responded to numerous requests from TruthaboutPetFood.com to provide their Pledge to Quality and Origin – providing pet food consumers will full transparency.
PetFinder.com links together rescue groups and animals shelters all across the U.S., Canada, and Mexico – trying to place pets in need into loving homes.
So…what do you think? Does it matter to you who owns the PetFinder.com website – as long as needy pets find homes? Do you think Purina’s ownership of the PetFinder website will result in lowered adoption fees or perhaps more support for free/low-cost spay & neuter clinics? Or do you think the PetFinder website will become little more than an advertising website to sell Purina products? Will the Purina acquisition of PetFinder.com be the ultimate failure for homeless pets or will it help homeless pets?
Wishing you and your pet(s) the best,
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