Consumer A has a little dog that is very food sensitive; he is on a strict limited ingredient diet. Consumer A trusted Nature’s Variety Limited Ingredient pet food to feed her dog. As it turned out – that trust was betrayed.
A recent case of Nature’s Variety Limited Ingredient canned dog food purchased from Chewy.com contained an ingredient not disclosed on the label. The dog food label stated the only food ingredients included in this dog food are “Turkey, Turkey liver, Peas” (all of the rest of the ingredients are supplements or broth).
But when Consumer A opened the can of dog food, she saw carrots…
Again, having a very diet sensitive dog Consumer A was concerned. She emailed Nature’s Variety about the change of ingredients and received the following message from the pet food company…
Friday, January 6th
– thanks for your patience as we reviewed the LID Turkey cans.
Nature’s Variety QA team received the information and photos and forwarded them to our canning manufacturer. Our canning manufacturer did confirm that this was a changeover error by one of their operators. They had run a similar Nature’s Variety product immediately before this particular lot of LID Turkey Dog cans. One of the obvious differences between the two diets was that the first diet has carrots in the formulation while the LID Turkey Dog does not.
Nature’s Variety and our canning manufacturer apologize for the incident and we will work together to prevent incidents such as this going forward.
Thanks for bringing this to our attention.
Consumer Engagement Team
Consumer A did the right thing, she alerted the company and she alerted the place of purchase to the mislabeling of this dog food (Chewy.com). She wanted to protect other food sensitive dogs.
But ‘the right thing’ stopped with the consumer.
Nature’s Variety sent Consumer A a coupon for a free case of dog food. She visited a local PetsMart to pick up some new food. “I was shocked and extremely upset to see that the cans on their shelves have the Same Exact Numbers on the bottom of the cans as the ones I had reported!!”
Consumer A went back to Nature’s Variety expressing her concern mislabeled pet food was not pulled from store shelves. (Note: this is certainly an issue of mislabeling – the label did not disclose carrots and per regulations should have.) The response received was…
– it is possible that there are other stores with the same batch number.
If you would prefer a refund for this, I would be happy to help you with it that way, rather than have you call to find it. If you have a copy of the receipt or you are able to tell me about what the case cost you, I will start the refund process.
Consumer A was not pleased with the response and action of Nature’s Variety. Remember, Consumer A – much like many other consumers – has a food sensitive dog. Consumer A responded back to the pet food…
So let me get this straight…… after confirmation from your canning manufacturer that this was a changeover error by one of their operators and knowing that the food in that batch is Not the Limited Ingredient Turkey, you are still going to allow places to sell that batch, possibly making more dogs sick??
Nature’s Variety responded with…
“We do not add carrots to this diet and the carrots you have seen are a result of a changeover process at our manufacturer that allowed some carrots to be present in this diet. Carrots are a common ingredient in canned foods for dogs, including many LID diets from other brands. The carrots are not a known allergen to dogs and will not cause any illness.”
“Nature’s Variety stands behind the safety of this product. This product with the limited inclusion of carrots did not meet our quality specification, but we are confident that the product is safe for dogs.”
Nature’s Variety did state they are working with the manufacturer “so that there is less opportunity for vegetables to carryover” (from previous batch).
Consumer A was not pleased, she responded one last time to Nature’s Variety…
Carrots are not a Known Allergen to dogs…. Correct. But, Dogs Can Be Allergic to Anything! Bottom Line is this: As a consumer, if I buy something, I expect that what is on the label is what is going to be inside the package. The Ingredient List on this batch of cans is “Different” than what is inside of them, yet they continue to sit on the shelves for sale.
Nature’s Variety Limited Ingredient Diet Canned Dog Food – Turkey
Best By: October 06, 2019
23TLM2-H 06:45 11
What many pet food manufacturers don’t understand is consumers depend on them to do the right thing. We depend on a company to manufacture a pet food safely, to use safe ingredients, and to follow an exact recipe/formula – with each and every batch of pet food. Should a error occur – even if it is something they feel is minor – that error needs to be disclosed to all consumers promptly. Carrots not listed on the label but included in the pet food might not have meant a great deal to Nature’s Variety – but it did to Consumer A and her dog (and many other consumers whose pets depend on a consistent limited ingredient diet).
A pet food that included carrots which are not disclosed on the label would be mislabeled. The right thing would have been Nature’s Variety pulling the product from store shelves protecting other pets that depend on a limited ingredient pet food. Personally I think consumers would be impressed if a company cared enough to pull a pet food from shelves simply because it contained non-disclosed carrots. It’s the right thing.
Wishing you and your pet(s) the best,
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