Reports of pieces of “wire” in Pedigree dog food have been spreading on social media. Consumers are concerned what the wire like substances found sticking out of pieces of Pedigree kibble are. The answer – it’s animal hair.
Below are some of the images that have been posted on Facebook…
Those fibers sticking out of the Pedigree kibble are hair – Pedigree admits they are pig hair. In a response to a concerned consumer Pedigree stated “We understand your concern and our pet’s safety is our first priority too. Our team has conducted testing on affected kibble and determined these are natural fibers from meat and bone meal, like pig hair, that occur with products made using those ingredients. PEDIGREE is completely safe for your dog to enjoy.“
Pedigree says they are “natural fibers” – but the product label certainly doesn’t include any pictures of anything similar to “natural fibers” on the pet food bag. Looks more like grilled chicken to me.
The ingredients of Pedigree Adult Complete Nutrition are…
“GROUND WHOLE GRAIN CORN, MEAT AND BONE MEAL (SOURCE OF CALCIUM), CORN GLUTEN MEAL, ANIMAL FAT (SOURCE OF OMEGA 6 [PRESERVED WITH BHA & CITRIC ACID]), SOYBEAN MEAL, NATURAL FLAVOR (SOURCE OF MEATIER FLAVOR), CHICKEN BY-PRODUCT MEAL, DRIED PLAIN BEET PULP, GROUND WHOLE GRAIN WHEAT, SALT, BREWERS RICE, POTASSIUM CHLORIDE, DRIED PEAS, VITAMIN E SUPPLEMENT, ZINC SULFATE, CHOLINE CHLORIDE, NIACIN [VITAMIN B3], BIOTIN, DRIED CARROTS, BHA & CITRIC ACID (A PRESERVATIVE), BLUE 2, YELLOW 5, YELLOW 6, d-CALCIUM PANTOTHENATE [SOURCE OF VITAMIN B5], RIBOFLAVIN SUPPLEMENT [VITAMIN B2], RED 40, PYRIDOXINE HYDROCHLORIDE [VITAMIN B6], COPPER SULFATE, POTASSIUM IODIDE, VITAMIN A SUPPLEMENT, THIAMINE MONONITRATE [VITAMIN B1], VITAMIN D3 SUPPLEMENT, VITAMIN B12 SUPPLEMENT”
This pet food sells at Walmart for $0.46 a pound (50 pound bag). Considering Walmart mark-up and Mars Petcare mark-up (manufacturer of Pedigree), we can safely assume the ingredients in the dog food cost the manufacturer about $0.15 a pound.
The most likely source of hair in this pet food is the ingredient “Meat and Bone Meal” – which interestingly Pedigree tells consumers is the “source of calcium” (not the source of hair). Meat and bone meal is one of the ingredients FDA testing found “could include euthanized animals.” Whole dead animals (not slaughtered animals) can be included in this ingredient, the skin of slaughtered animals that have been treated with a denaturing chemical can be included in this ingredient, actually just about anything can be included in this pet food ingredient. But the pet food label does not disclose this to the consumer.
As well, the only chicken ingredient in this pet food is “Chicken By-Product Meal” – which looks nothing like the grilled chicken meat displayed on the Pedigree label. Chicken by-product meal looks like this…
Regulatory authorities have told me they enforce pet food regulations of misleading images on pet foods in situations like this – when the pet food includes a powdered meal ingredient and displays a grilled meat image on the label. But I guess this one – one of the most highly sold pet foods out there – got past FDA’s and each State Department of Agriculture’s scrutiny.
This is wrong – magnified because no regulatory authority is stopping pet foods from misleading pet food consumers. If hide and hair is included in a pet food, the label should disclose this information to the pet food consumer. Instead consumers get images of grilled meats on the label. It’s very, very wrong.
Wishing you and your pet(s) the best,
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