Consumers have to look past many different types of marketing tricks. Here are three new types of marketing in pet food. You decide if this is misleading consumers.
The first comes from Merrick.
Nestle Purina purchased Merrick Pet Food in 2015. Many consumers wondered if Purina would change the pet food. Here’s one change Purina made…on the pet food label (provided to me by one of you great pet food consumers). Is this misleading?
The first picture is of the bag of Merrick treats before Purina…
“Quality Assured – Dog Approved”
After the Purina purchase of Merrick, now the same product label says this…
“Quality Assured – With The World’s Best Ingredients”
‘The World’s Best Ingredients’…who determined that?
‘Safely USA Made – with the World’s Best Ingredients’…is Purina trying to make a Made in the USA claim but admitting they use ‘world’ sourced ingredients? (By the way a Made in the USA claim requires all ingredients to be USA sourced and manufactured in USA.)
The next new pet food marketing is a pet food that will be sold only through veterinarians. The brand name is…”Transparent Nutrition”.
Ingredients include multiple organic ingredients…but are they human edible ingredients? What is the country of origin of ingredients? What percentage of the food is carbohydrates? That information (and more) is not shared on the company website.
Misleading pet food name?
And one more. A new pet food from Only Natural Pet called “Wholesome Homemade”. Below is a video advertising the pet food. Look closely at the food and notice the words “cooked meat blend” around the 50 second mark.
What is a “cooked meat blend”? Only Natural Pet told me it is “similar to kibble”. It is an extruded meat product (not actual meat). Dehydrated vegetables and kibble pieces = “a nutritious homemade stew”?
And in email advertising of this same pet food, was the following picture…
Phone conversation with Only Natural Pet told me the ‘cooked meat blend’ is “similar to kibble”. But in email advertising the company tells consumers “chunks of meat” is included in the pet food. Misleading?
Personal Opinion: Made in the USA claims should be enforced, law is law. It is ridiculous that regulatory authorities allow this. Transparent Nutrition means consumers know everything about a pet food; quality of ingredients, country of origin, carbs, the manufacturing doors should be open to the public 24/7. And a fabricated meat blend (“similar to kibble”) is not “homemade”; something I’d never use in a stew for myself or my pets.
Be careful out there…as pet food consumers learn existing marketing tricks, the marketers are busy adding new tricks.
Wishing you and your pet(s) the best,
What’s in Your Pet’s Food?
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The 2019 List of Pet Foods I would trust to feed my own pets