Per the Wall Street Journal “Nestlé is in talks to acquire a majority stake in Canada’s Champion Petfoods for more than $2 billion…”
The Wall Street Journal article states “Nestlé’s interest in Champion comes about a year after the company first disclosed a far-reaching plan to revive its stock price by investing in areas such as pet care…”
“The acquisition of Champion could help Nestlé sustain the momentum of its pet-food operation, while providing the Edmonton, Alberta-based company with a broader customer base to sell to. Champion, as a closely held company, doesn’t disclose financial information. But it and other natural pet-food makers are growing faster than more traditional rivals as more health-conscious consumers increasingly do for their pets what they do for themselves by buying more natural food and high-end treats.”
If the sale goes through…will consumers buy Orijen and Acana if it is a Purina product? Will independent pet food stores continue to sell the brands?
Wishing you and your pet(s) the best,
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