Hill’s pet food has “decided to end the manufacture and sale of” Ideal Balance cat and dog foods.
TAPF was provided with a letter Hill’s sent out to veterinarians regarding the pet food’s decision to end the Ideal Balance product line. No information was provided as to why Hill’s decided to end the manufacture of this line of pet foods. Click Here to view the Hill’s letter to veterinarians.
The Ideal Balance pet foods were feed grade products that included images of human food on the label:
So…why is Hill’s ending this product line? Is this linked to the ongoing grain-free pet food investigation?
From a press release issued by Hill’s in 2013 (in part):
“The new Hill’s Ideal Balance dog and cat food formulas feature:
- Fresh Chicken or Natural Salmon to help keep pets slim and trim (1st ingredient)
- Brown Rice for healthy digestion
- Fruits and Vegetables for a healthy immune system
- No corn, wheat or soy
- Grain-free options for dogs and cats”
Per the 2013 press release, none of the Ideal Balance pet foods included corn. As corn is currently being hyped by some veterinarians and other brands as a ‘miracle food’ (it’s not) – did Hill’s end the product line to jump on the corn band wagon?
Or…is Hill’s losing money and is the company forced to cut product lines?
Per PetFoodIndustry.com stats of Top 50 Pet Food Companies in 2018, Hill’s pet food was ranked #3 in the world of pet food sales.
The latest stats from PetFoodIndustry.com shows that Hill’s dropped a spot and is now ranked #4 in the world in sales.
Another source – PetFoodProcessing.net – doesn’t list Hill’s in the top 10 of any pet food sales category.
Whatever the reason, one line of feed grade pet foods are gone. Hopefully opening up shelf space for a human grade pet food.
Wishing you and your pet(s) the best,
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