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  1. Mollie Morrissette

    What kills me is that they actually said there were errors in my article (which there were not) and that I was deliberately trying to “mislead” readers simply because I chose not to use their slippery terms meant to mitigate the full impact of a recall. P&G is not alone in using these misleading terms – they all do it. Press releases are carefully crafted to minimize the gravity of a recall which ultimately is a failure on their part: that product leaving the plant was contaminated. I would assume the best business practice would include a “test and hold” procedure. On the other hand, perhaps testing methodologies are not infallible and therefore it is impossible to get an accurate picture of a product’s complete safety. If it is infallible – then say so. Do not try to convince petsumers otherwise by assuring them about some arbitrary 7-point system that obviously is not perfect. To tell petsumers that 100% of their product is safe and free of contaminates is a falsehood. Or to put it as P&G did to me: It is inaccurate and it is misleading.

    1. Peter

      Absolutely, and thanks for saying it… and continuing to.

  2. Kelley

    I completely agree with your comment, Mollie. Only the PFI would claim the truth is misleading consumers! They have such a twisted relationship with reality in the first place. Although I don’t agree with the product itself, I think Blue Buffalo runs some of the best marketing by (at least trying to) explain the virtues and failures of particular ingredients. If more PF companies would take this approach, given that they would be dealing in truth and honesty in the first place, then it could go along way towards educating consumers and creating a dedicated customer base. Wouldn’t a person feel more comfortable and therefore more loyal towards a company that is willing to expose the problems in PF, so that they could justify their own product improvements? Ideally this should be the case. But unfortunately these companies are so deep into deceit and denial that it would be impossible to design a totally transparent adverstising campaign at this point. I also don’t think they want to truly expose one another (or the dirty little secrets of the industry) for fear every single company might unravel! They must have a code of silence binding them together.

    1. Mollie Morrissette

      A better sign that Blue Buffalo is truthful and honest (transparent) would be for them to sign the Pledge. Out of the thousands of brands on the market – only pitiful number (17) have signed the Pledge. To me, a company that is willing to do so is worthy of praise and recognition. When I buy commercial pet food (which is not that often) I only buy from companies on that list: Honest Kitchen and Answers pet food. That is not to say that the others on the list don’t meet my exacting standards – it just means they probably don’t make a raw or dehydrated/raw cat food (yet) or I can’t afford the price of shipping frozen raw food.

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