Cleveland.com is reporting that the recent Iams/Eukanuba recall was due to equipment failure. An insider shares equipment operators at pet food plants fail when they don’t notice a problem. Failures in pet food manufacturing hurts everyone.
Jason Taylor, Iams/Eukanuba spokesperson told Cleveland.com “the recall stemmed from the company’s discovery of a malfunctioning seal on a piece of equipment called an “extruder” at a plant in Henderson, North Carolina. The extruder cooks the kibble and kills bacteria in the meat, Taylor said, and when the seal failed the food may not have been fully cooked.”
Mr. Taylor said this particular Iams/Eukanuba plant has not had any problems in three years – and the “malfunctioning seal” on the extruder was found by company inspections.
An extruder is the equipment used to make kibble. It is a type of pressure cooker which involves high pressure and steam to cook pet food. Why did no one notice a bad seal in the extruder?
Have you ever had to change a seal in anything? As example, the washer in your garden hose. When the seal is worn or damaged, the hose leaks. In other words, you know when the seal is bad…especially with a high pressure nozzle on the hose; the pressure causes the damaged washer (seal) to leak. So…why didn’t anyone at the Iams/Eukanuba plant notice a leaky seal with a piece of equipment that is high pressure?
I spoke with a pet food industry insider whose job it is to operate an extruder. This insider explained to me there are two seals on an extruder. He shared that if one seal malfunctioned, it could leak oil into the pet food. If the other seal malfunctioned, it would cause the pet food to cook improperly. I asked if the equipment would leak steam or if it would be apparent there is a problem with a seal. He stated ‘the guy operating the equipment should have known – it operates differently when something is wrong’.
The recalled pet foods from Iams and Eukanuba were manufactured over a ten day period; best by dates from November 6 through 14, 2014. Iams/Eukanuba ‘best by’ dates are 16 months past the date of manufacture. This would mean the recalled pet foods were manufactured July 6 through July 14, 2013. However the recall was not announced until one month later – August 14, 2013. If the malfunctioning seal was found by “company inspection” as Mr. Taylor told Cleveland.com, why did it take one month to recall the products?
The Eukanuba website states “We implement a 7-point microbial mitigation program. 100% of released finished product lots are safe and comply with specifications.” Is salmonella testing part of this 7-point program? If it is, how did multiple batches of pet foods manufactured over ten days fail this safety system?
Iams/Eukanuba spokesperson Jason Taylor spoke with me at length (8/27/13). He was unable to answer questions about why the extruder operator did not notice a problem – he stated he wasn’t familiar enough with the equipment to answer this. But he did share that this particular extruder was “down” the entire month of June for maintenance. When production started back, in house testing (between July 6th and July 14th) showed some batches of pet food “to have the potential for salmonella” and others did not. He stated that out of precaution the company recalled all production runs that could have any possibility of contamination.
As I understand it, in house (Iams/Eukanuba own laboratory) testing found the problem and then the company recalled the pet foods. Iams/Eukanuba informed FDA of the problem (not vice versa as with some recalls). And Mr. Taylor stated that not all of the products recalled were distributed to store shelves.
Certainly – Iams/Eukanuba did the right thing by recalling the product. But…the fact remains, some of that pet food was on store shelves and it was not as their 7-point microbial mitigation program states…”100% of released finished product lots are safe and comply with specifications.”
One more thing about this recent Iams/Eukanuba recall…
Iams/Eukanuba representative Heather Wilkins sent friend and fellow pet food safety advocate Mollie Morrissette a rather strong-arm email asking her to change her notice of the Iams/Eukanuba recall. Mollie’s response to them…
Dear Ms. Wilkins:
Thank you for your observation.
Although, I am puzzled because I did not find any “errors” in my article regarding the recall on August 14 of more than 120 lots of Iams and Eukanuba brand cat and dog foods.
Nor, as you suggest, was my article meant to “mislead” my readers – I simply chose not to include the terms used in P&G’s press release. I feel terms such as “voluntary recall”, “limited quantity”, “potential to be contaminated” and “possible health risk” are used to minimize the negative impact recalls have on consumer perceptions.
Whether the recall was voluntary or mandatory is irrelevant to my readers.
I found several inaccuracies in P&G’s press release and media statements regarding the recall.
First, there have been reported illnesses associated with the recalled food. Further, due to the time involved in tracing illnesses back to specific food products, it is impossible to say whether or not any humans or animals have fallen ill. Jason Taylor, a P&G spokesperson, said regarding reported illnesses: “There have been calls and we’ll certainly investigate all those cases to make sure our product is not involved.”
Second, in order to determine what to recall P&G would have had to have know precisely when the seal on that piece of equipment on the extruder began to malfunction. Otherwise, how did P&G know what production dates were affected and that contamination occurred only during a 10 day period?
Third, since the FDA has a strict “zero-tolerance” policy for Salmonella contaminated food, the recall was a necessity and it is disingenuous to describe the recall as “voluntary” when the law states that a food that is contaminated with Salmonella is adulterated.
Meanwhile, I feel comfortable with my article as it stands, and since I found no errors I have no plans to alter it as you have suggested.
Thanks,
Mollie Morrissette
www.poisonedpets.com
www.associationfortruthinpetfood.com
It is a huge failure when there is a pet food recall – regardless of the reason. It is a failure when manufacturers are not immediately upfront to the cause of a recall and try to minimize the severity. It is a failure (and an insult) to consumers when pet food companies continue to claim ‘no pets have become ill’.
It is so simple…all consumers want is the truth.
Wishing you and your pet(s) the best,
Susan Thixton
TruthaboutPetFood.com
Association for Truth in Pet Food
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
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Mollie Morrissette
September 3, 2013 at 1:05 pm
What kills me is that they actually said there were errors in my article (which there were not) and that I was deliberately trying to “mislead” readers simply because I chose not to use their slippery terms meant to mitigate the full impact of a recall. P&G is not alone in using these misleading terms – they all do it. Press releases are carefully crafted to minimize the gravity of a recall which ultimately is a failure on their part: that product leaving the plant was contaminated. I would assume the best business practice would include a “test and hold” procedure. On the other hand, perhaps testing methodologies are not infallible and therefore it is impossible to get an accurate picture of a product’s complete safety. If it is infallible – then say so. Do not try to convince petsumers otherwise by assuring them about some arbitrary 7-point system that obviously is not perfect. To tell petsumers that 100% of their product is safe and free of contaminates is a falsehood. Or to put it as P&G did to me: It is inaccurate and it is misleading.
Peter
September 3, 2013 at 11:46 pm
Absolutely, and thanks for saying it… and continuing to.
Kelley
September 4, 2013 at 2:41 am
I completely agree with your comment, Mollie. Only the PFI would claim the truth is misleading consumers! They have such a twisted relationship with reality in the first place. Although I don’t agree with the product itself, I think Blue Buffalo runs some of the best marketing by (at least trying to) explain the virtues and failures of particular ingredients. If more PF companies would take this approach, given that they would be dealing in truth and honesty in the first place, then it could go along way towards educating consumers and creating a dedicated customer base. Wouldn’t a person feel more comfortable and therefore more loyal towards a company that is willing to expose the problems in PF, so that they could justify their own product improvements? Ideally this should be the case. But unfortunately these companies are so deep into deceit and denial that it would be impossible to design a totally transparent adverstising campaign at this point. I also don’t think they want to truly expose one another (or the dirty little secrets of the industry) for fear every single company might unravel! They must have a code of silence binding them together.
Mollie Morrissette
September 4, 2013 at 10:34 am
A better sign that Blue Buffalo is truthful and honest (transparent) would be for them to sign the Pledge. Out of the thousands of brands on the market – only pitiful number (17) have signed the Pledge. To me, a company that is willing to do so is worthy of praise and recognition. When I buy commercial pet food (which is not that often) I only buy from companies on that list: Honest Kitchen and Answers pet food. That is not to say that the others on the list don’t meet my exacting standards – it just means they probably don’t make a raw or dehydrated/raw cat food (yet) or I can’t afford the price of shipping frozen raw food.