China’s official newspaper calls Honest Kitchen pet food’s claim of No Chinese ingredients “anti-Chinese”, “offensive” and “wrong”. China must be suffering from short term memory loss.
Breitbart.com reports that “China’s official Communist Party newspaper, the People’s Daily, published a tirade this weekend against family-owned American pet food company The Honest Kitchen for advertising that it locally sources ingredients and does not use and Chinese products in its recipes.”
Is a U.S. pet food company using food safety as an excuse to fan the flames of anti-Chinese sentiment and promote Tibetan independence? Richmond News, a newspaper in Richmond, British Columbia, Canada, recently reported that residents were offended to discover a brand of dog food with the label “no ingredients from China.
It is ridiculous to judge China’s food quality based on the melamine pet food recall, especially in the face of new facts. China places high value on food safety and has been making great efforts to improve the quality and safety of its food. Its actions against the Chinese people show that it is not “honest” at all.
The point being, it is offensive and wrong to define “healthy” as “not from China,” especially for a business that reportedly makes $30 million a year in revenue, some of which comes from Chinese customers.
But there is another question to consider. What does the “Free Tibet” slogan have to do with food safety? If this is really an issue about food safety and nothing else, why put the “Tibetan flag” next to the message: “0: The number of food ingredients we use from China (P.S., Free Tibet!).” The argument that the “no ingredients from China” label is not against the Chinese people simply does not hold water, because there is clearly a political motivation.
With that said, a persuasive argument can be made that trying to build a brand around such political slogans has little to do with food safety and much to do with promoting an anti-Chinese agenda. And, as recent events have shown, making oneself an enemy of the Chinese people is not the right way to do business.
China might want to forget about all the pets that suffered and died here in the US and Canada directly linked to melamine poisoned ingredients in 2007 and Chinese jerky treats from 2007 to present day – but we will never forget those pets.
China – your nasty actions against this US made human grade pet food just reminded consumers to be even more leery of Chinese ingredients. Not that we needed reminding.
Wishing you and your pet(s) the best,
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