Zuke’s Pet Treats, purchased by Purina January 2014, has announced they will soon be producing a “natural dog food”.
Pet Product News states “Zuke’s, a Durango, Colo.-based provider of natural pet treats, plans to break into the dog food category this summer with the introduction of Zuke’s Ascent Natural Dog Food. The company’s line of nutrient-dense, complete and balanced, trail-tested recipes is crafted in the USA with high-quality meat, fish or poultry and quick-dried vegetables and fruits. The new lineup comes in two forms: Grain-Free Crunchy Blend and Adventure Tender Blend. Each variety is free of grains, wheat, corn, soy, artificial preservatives, colors and flavors.”
No information was provided on the full ingredient list of the new dog foods, the quality of ingredients (human grade or feed grade), or the country of origin of ingredients. But the new Zuke’s pet food (aka Purina pet food) will be in stores soon.
Wishing you and your pet(s) the best,
Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
TruthaboutPetFood.com
Association for Truth in Pet Food
What’s in Your Pet’s Food?
Is your dog or cat eating risk ingredients? Chinese imports? Petsumer Report tells the ‘rest of the story’ on over 4000 cat foods, dog foods, and pet treats. 30 Day Satisfaction Guarantee. www.PetsumerReport.com
The 2016 List
Susan’s List of trusted pet foods. Click Here
Have you read Buyer Beware? Click Here
Cooking for pets made easy, Dinner PAWsible
Find Healthy Pet Foods in Your Area Click Here
Dr. Laurie Coger
March 24, 2016 at 3:38 pm
Trail tested? Because pet owners now feed their dogs “on the trail?”
Dianne
March 24, 2016 at 4:17 pm
I noticed that too. 🙂 I did not know that Purina owned Zukes. it was one of the few treats I use. Sigh!!
Jacquie Andrews
March 25, 2016 at 12:50 pm
Zukes had become our go-to treats. But, I can’t trust Purina so it’s back to making our own. Sighs all around 🙁
Sue
March 28, 2016 at 10:41 am
Purina does not own Zukes, Nestle does! You can continue to feed Zukes treats!
Susan Thixton
March 28, 2016 at 10:46 am
Nestle owns Purina. All the same company.
Sandy Van nostrand
March 24, 2016 at 4:25 pm
Oh no?. Purina bought Zukes. Ugh.
Vi
March 24, 2016 at 6:16 pm
I’m with you Sandy. I used to buy Zukes; ugh indeed!
CHUCK LINKER
March 24, 2016 at 4:31 pm
Let’s wait to see the unbiased analysis when it happens.
Let’s hope that Zukes is not going to fall into the abyss of grocery store marketing ploys. People should stop buying for thier selfish convenience reasons and consider the animal’s longeivity. Pure human selfishness.
Anthony Hepton
March 24, 2016 at 4:34 pm
Purina has nothing to worry about, FDA will give them a free “avoid compliance” card and it will be business as usual. Any tests conducted will be tests they are already doing and will add little to the safety of the finished product.
Sherrie Ashenbremer
March 24, 2016 at 5:51 pm
I didn’t know that Purina purchased Zukes, I used to feed my dogs Zukes for a treat. No more. Thank you for the good information here
Debi Cohen
March 24, 2016 at 6:32 pm
Another dog food to fear.
Karen Jones
March 24, 2016 at 7:29 pm
I wasn’t aware that Purina bought Zukes 2 yrs ago. It was the only treat I would feed my dog because I liked that it was natural and it also went to support cancer research for animals. Like the rest of you, no more.
Sue
March 28, 2016 at 10:35 am
Zukes is owned by Nestle, not Purina. The treats have continued to be made by Zukes. Purina has nothing to do with them!!!!!
Patrick
April 18, 2016 at 12:53 pm
Are you a Nestle/Purina employee? All I see you do is stick up for Nestle/Purina. They are basically the same company, and with the lack of quality control they put into their pet foods and the ingredients that go into them, they are a corporation that is not to be trusted when it comes to pet food.
I used to feed my dogs Zukes treats and Merrick dog food, but since both were purchased by Nestle/Purina, no more!
Jennifer
February 14, 2017 at 1:12 am
I just had to comment on the lack of quality control into their pet foods. I would really encourage you to fact check your information. Purina has one of the strictest quality control and testing in pet food manufacturing to date. No other company standards match it. I assume your basing your comments towards the Beiniful allegations that were dismissed by the presiding judge in 2016. Purina has been around for the last 80 yrs and continues to (in my opinion ) provide honest, quality, nutritional foods that allow every person no matter financial status to enjoy, receive and love a pet.
Tammy
February 18, 2017 at 5:41 am
Well I’ll be feeding my dogs Victor yukon salmon and sweet potatoes ive heard nothing but good things about this dog food but ill give xukes treats to them BUT if you get a recall zukes ill come after YOU! cause my babies mean the world to me and i have proof i feed them nothing but your treats i already had my baby Annabelle die from cancer from feeding her MILK BONE dogs bisqists treats because it has BHA red 40 yellow 5&6 in it which causes CANCER! I didn’t know it until it was to late
Kim
November 17, 2017 at 10:51 pm
Actually you are wrong. Origen and Acana have the strictest quality control above and beyond any brand. One of the main reasons why their food is so expensive. Have you read the labels on a Purina bag – I would assume not. If we can’t digest corn – why expect our pets to? Since when gluten anything is healthy? Oh and let’s not forget the Chicken by products – gross. And Soy – thyroid disease. This product screams Vet Money Maker. Just because they have been around for so long doesn’t make them knowledgeable in actual good nutrition. When feeding my pets – if I wouldn’t feel it wasn’t healthy for my child as a meal – then my pet isn’t going to be fed it as a meal. Did you know corn is the #1 ingredient that cause hotspots, eczema, and cats throwing up extra? I have proven that fact many times over. I want you to eat flavored corn chips for the weekend and nothing else (cause when a product with that much corn becomes animal corn chips). Keep track how many bags you eat, how full are you really and by Monday how do you feel? That is why Purina food is so cheap because they know you will buy more bags that month compared to a brand that is holistic and is packed with good stuff. Compare the ingredients of any Purina dry food next to Halo, or Blue Buffalo, or Wellness, or Fromm, or Taste of the Wild, or Acana ( or any holistic brand) I know if I had to eat it I wouldn’t eat the Purina.
Kait
October 25, 2016 at 2:24 pm
If you have been using something for 2 years with no issue why switch? They haven’t changed anything. It’s made in the same plant as before. On top of the fact do you eat nestle chocolate?
Joanne Carlson
March 24, 2016 at 9:04 pm
I also didn’t know Purina bought out Zukes! I have several packages here I bought from Amazon that are now going into the trash. I don’t want to take a chance on the lives of my dogs just because some companies think of nothing but the bottom line. I don’t trust most large manufacturers at this point.
Kathy Fischer
March 25, 2016 at 1:36 pm
I didn’t either until recently but They still make Zukes in the Zukes factory and Zukes still use the same ingredients . Initially I went nuts when I heard . Zukes assured me nothing has changed
Sue
March 28, 2016 at 10:58 am
You are correct Kathy! Nothing has changed!
Pinky Collins
March 25, 2016 at 3:51 pm
As far as I’m concerned if it has any connection to Purina – FORGET ABOUT IT
Nouble
March 25, 2016 at 10:08 pm
At least I’ve learned about a new pet food to avoid.
Sue
March 28, 2016 at 10:37 am
Zukes and their new food are being made by Zukes, NOT PURINA!!! Nestle owns Zukes, Purina does NOT OWN Zukes!
It’s a high quality food and consumers should be glad for another quality food on the market!
Charlotte
September 29, 2016 at 2:43 pm
“We are very excited to announce that Zuke’s is now part of the Nestlé Purina family.” <— this is straight from the announcement Zuke's posted to their fb about it.
Tell us again how Purina has "nothing!11" to do with it? Nestle and Purina are the same company and it kind of baffles me how you'd try to mislead people into believing otherwise.
Tammy
January 31, 2017 at 10:15 pm
Omg I’ve been feeding my babies this for 2 yrs im gonna have to go to the zukes website THIS IS VERY UPSETING
Robert
April 11, 2017 at 1:15 am
I had to search the Zuke’s website but I did find the information in the private policy area that it is owned by the Nestle Purina companies and they may sell your information to third parties also. I have my cat and I know that he goes nuts over the single ingredient treats I usually give him. What concerns me most is that for a carnivore, Zuke’s for some reason adds vegetable glycerin, gelatin & rice & barley along with lots of other chemicals I try to avoid in his regular food let alone what I call *cookies* for him.