Amazon.com’s new pet food WAG is making headlines – but…Amazon has no answers to simple questions about the pet food.
Though Amazon could not confirm it, news outlets report that WAG pet food is a private label brand. Private label means that Amazon does not operate/own their own manufacturing facility, they have the pet food manufactured for them by another manufacturer (known as a co-packer). The pet food is only available on Amazon.com and only available to their ‘Prime’ members.
The Amazon website does not offer consumers an opportunity to ask questions about the pet food – no option to receive answers to questions only the manufacturer would know (this is very common of private label pet foods manufactured for retail outlets – such as Walmart and Costco brands). The Amazon website does offer magnified images of the pet food bag which did display a 1-888- phone number for consumers to call.
After dialing the toll free number, I reached an Amazon representative. My first question was “Who manufactures your WAG pet food?” After five or so minutes of “ok…I’m searching for that information…” the representative could not answer my question.
The next question was to quality of ingredients. “Are ingredients used in the WAG pet foods USDA inspected and passed/human edible or are they feed grade?” Again, the representative tried to find the information for me…another 5 minutes of searching. Then she stated “it looks like it is ‘real’ turkey”, “turkey is the first ingredient and it’s real”. (Ugh. She was reading marketing material of the pet food…Made with ‘Real’ Turkey.) I clarified my question, but with another 5 minutes of searching the Amazon representative could not provide an answer to quality of ingredients in the WAG pet food.
The last question was country of origin of ingredients. The WAG webpage on Amazon.com states “Made in the USA with US & imported ingredients”, my question was “What is the country of origin of those ‘imported ingredients’?” The Amazon representative tried, but again after searching she could not provide an answer to country of origin of ingredients used in the WAG pet food.
The Amazon representative suggested I post my questions on the Amazon website. I responded that I didn’t want answers to questions from other consumers, I wanted answers from the manufacturer.
End of phone call.
Without knowing the manufacturer, quality of ingredients, and country of origin of ingredients – a consumer is left to trust Amazon.com; bet their pet’s life the pet food is manufactured by a quality minded manufacturer, made with food ingredients (not feed ingredients) and that ingredients are sourced from reputable sources. This is similar to other private label pet foods made for a retail chain (such as Costco or Walmart). Typically, with these types of pet foods, there is no one to answer important questions.
And with no one to provide answers to questions – we highlight the other half of the problem with private label pet foods of retail chains…
When there is no one to respond to simple questions – imagine if your pet got sick and your vet needed some detailed information about the pet food. Who would answer those questions? Who is there to report a sick pet to? Who documents reports of sick pets linked to the pet food?
Amazon.com – consumers deserve answers from you regarding WAG pet foods.
Wishing you and your pet(s) the best,
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