Tuffy’s Pet Foods is issuing a voluntary recall of approximately 1,600 cases of Pure Vita Salmon Entree Dog Food in a Tetrapak carton following notification from the product manufacturer of potentially elevated levels of Vitamin D.
Consuming elevated levels of vitamin D in dog food can cause adverse reactions in dogs of all sizes, including symptoms such as vomiting, loss of appetite, increased thirst, increased urination, excessive drooling and weight loss. When ingested at excessive levels, vitamin D can lead to serious health issues in dogs including renal dysfunction.
While no reports of illness or injury have been reported from consumers to date, Tuffy’s is acting out of an abundance of caution and is removing the specific lots of product listed below from distribution. As such, consumers should stop feeding the product listed below to their pets immediately. Tuffy’s recommends consumers whose dogs have consumed the potentially affected product and are exhibiting any of the above mentioned symptoms contact their veterinarian.
The recalled product was distributed exclusively within the United States to distributors and retail stores. The recalled product is limited to Pure Vita Salmon Entrée Dog Food in a Tetrapak carton, bearing UPC Code “0 73893 96202 1” (found on side of the carton). Products included in the recall are identified by the “Best by Dates” and “Lot Numbers” (found on the top of the carton) as listed in the grid below. No other Pure Vita dog or cat foods, or treats are affected by this announcement.
Product Name | Net Weight | UPC | Lot Numbers | Best By Dates |
---|---|---|---|---|
Pure Vita Salmon Entrée Dog Food TetraPak | 12.5 oz. per carton | 0 73893 96202 1 | 0629101N1 0901101N1 | 29 Jun 2023 1 Sep 2023 |
The recall was initiated after Tuffy’s was notified by the product manufacturer that this product may contain elevated levels of vitamin D. The manufacturer of the affected product has identified and isolated the error and corrective actions are in progress to prevent this from happening again. There are no other Pure Vita products affected by this recall. This voluntary recall is being made with the knowledge of the U.S. Food and Drug Administration, and is being made out of an abundance of caution.
Consumers who purchased the Pure Vita Salmon Entrée dog food product subject to this voluntary recall (as identified above) are urged to return the product to their retailer for a full refund.
For consumer information or questions regarding this voluntary recall, please contact Tuffy’s Pet Foods, Inc. at (800) 525-9155 from Monday-Friday, 8:00am-5:00pm Central Time, or by email at tufcustservice@klnfamilybrands.com.


sara A Elkins
October 12, 2021 at 7:32 pm
This is a rare thing with pet food to have a voluntary recall. Got to give pure vita pet food company credit for really caring about the dogs that eat their product.
Susan Thixton
October 12, 2021 at 9:54 pm
All recall press releases (or almost all) are phrased “voluntary”. Using the term voluntary is not unusual language for a recall press release.
Chaser
February 1, 2022 at 4:56 pm
This is getting frustrating. I doubt this is the last we’ve heard of vitamin D recalls. It doesn’t seem like it would be THAT hard to trace & test the products that use the same premix supplier. Isn’t that what the FDAs job is anyway? How can we even be sure that the pet food we give to our dogs either isn’t using the same premix company as these brands and/or that they’re actually testing their batches to catch these errors prior to selling their products?
Susan Thixton
February 2, 2022 at 9:01 am
After the FDA is alerted to a problem (such as a manufacturer reporting an excess vitamin D problem), the agency does a trace forward and trace backwards investigation at the manufacturing facility. So yes – they should have done much better at tracing where the vitamin premix came from and who else received the tainted pet foods. Unfortunately, pet owners have to trust their manufacturer. A good thing to do is ask what testing is performed and how often that testing is performed.
Caroline Snyder
October 13, 2021 at 4:19 pm
Yet ANOTHER company using a Vitamin pre-mix contaning excessive levels of Vitamin D – Tuffy’s Pet Foods.
Owned by KLN Family Brands, Tuffy’s Pet Foods encompasses the family’s line of pet food products which are primarily premium, natural and organic brands. Brands included in the Tuffy’s and KLN family are: Pure-Vita, Nutrisource, Natural Planet, Natural Planet Organics, Supreme, Tuffy’s Gold and Tuffy’s Premium.
JT
October 13, 2021 at 11:26 pm
Isn’t it amazing how they always say, “family” in there somewhere. As if that makes them acceptable and provide quality food. What a joke! Same thing with Weruva. They have gone downhill bad since this plandemic. Their wet food stinks and looks like it’s diseased. Didn’t used to. I’ve been trying to get my cat on a raw diet but it’s been impossible. She is horribly finicky. I’m at my wits end. All I know is that Weruva Cats in the Kitchen (the only line she has liked–gag) is bad stuff now.