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Purina Bright Minds, Eukanuba Longer Lives

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  1. Christine

    All I can say is shameful but so typical of the marketing tactics of the pet food industry. What is worse is people falling for that line of deceit. All I know is feeding a species appropriate raw diet does what it should and I have a 17 y. o. Westie to prove it.

    1. Sage

      Our WESTIE Rugby lived to almost 18 years (1 month shy of) on a safe and healthy home prepared diet – and as you mention, it works!
      Her meats were lightly cooked at that time (she was born in 1981) following the recipes in the original Natural Health book by Holistic Veterinarian Dr. Richard Pitcairn

      Dr. Pitcairn’s books have been updated over the years and NOW he too highly recommends feeding RAW and the recipes in his books have been reformulated to reflect that. A component of my CATS’ diet is RAW chicken or turkey based on formulas by Natascha of TC Feline and Veterinarian Lisa Pierson All our Kitties are thriving as is our terrier who also eats raw as well.

  2. Jane Eagle

    I cannot believe that these criminals are not in jail for false advertising. What a load of BS…or should I say DS?
    I just lost a husky at 15 years (expected lifespan for a husky: 12 years). She was used as a caged breeder and fed crap for her first 10 years; so anecdotal “studies” are worthless. (Although I prefer them to actual testing on real dogs to their detriment). I also have a malamute (expected lifespan:10.5 years) who is 15, also kept in a cage and fed crap for 10 years. He will play until YOU are worn out.
    Dogs are my family and my religion; I tell everyone who will listen that if it’s not safe for you to eat, it’s not safe for your dogs.
    Thanks, Susan, for all you do.

    1. Jo

      What do you feed your dogs?

    2. Ann*

      My dear father in law just died at 103 yrs old and he never exercised, wouldn’t eat vegetables, and to the best of my knowledge never ate Eukanuba either. His son died in his 60’s. So much of longevity is counter to all the studies, both in animals and people, and continually demonstrates that it has much more to do with individual genes than all of the scientific studies. Many of the world’s oldest humans drink alcohol and/or smoke and yet live long and active lives to the amazement of others.
      We all want to give our pets the healthiest longest lives possible and this type of marketing is just a play on peoples’ emotions and works quite well, unfortunately.

    3. mike

      One item for clarity. But first I believe you are feeding your dogs very well. If I could cook for my dog I would do it, but he won’t eat it. My old Bouvier who died at 15 1/2 due to injury, actually got younger when I started cooking for him (chicken, brown rice, green beens, broccoli and oils high in omega 3s.
      The one thing I would like to point out is the average ages you quote are just that overall averages and have little to do with how long “your” dog lives. Those averages include deaths due to cancer (70% for Golden retrievers, worse for Bernese Mtn Dogs), dogs put down due to other congenital diseases like wobblers, dysplasia, etc. They don’t reflect how long a breed would live assuming they were generally healthy and so to compare how long your dogs live to those averages is erroneous. I’m not saying your dogs don’t live healthier and longer due to your great feeding regime, it’s just that they probably are living 2 or 3 yrs longer rather than 5.

  3. Jo

    I wouldn’t trust the makers of Eukanuba to mow my lawn, much less feed my beloved animals.

    As for Purina and MCTs in their food, Dr. Jean Hofve just published *another* article regarding the reasons why she feels coconut oil is NOT healthy for consumption by cats!

    And from her Summer 2014 newsletter:
    “Coconut oil is not for cats: Coconut oil is the latest nutrition crazy for humans, and already at least one manufacturer is adding coconut oil to its cat foods. But cats aren’t people, and what’s good for us is often not good for them. Coconut oil is more than 90% saturated fat–far more than any animal fat–and is devoid of the long-chain essential fatty acids that cats need, such as arachadonic acid and Omega-3s EPA and DHA. It’s high in medium-chain triglycerides (MCTs), which can cause gas, bloating, and diarrhea. Too much of it is unpalatable; most cats won’t touch it. MCTs have also been linked to feline hepatic lipidosis (a life-threatening liver disease). So don’t be fooled by this fad…feed your cat what she is designed to eat: animal-based protein and fat in a high-moisture food.”

    Oh, and have you seen the commercial Purina is now running on Beneful, featuring plant employees talking about how they feed the food to their own dogs? Wow.

    1. Laura

      I didn’t watch the whole thing because I was just so disgusted by it, but I remember one guy talking about Purina raising the bar, saying something like,”There’s pet food, and then there’s Purina.” UGH.

      1. Regina

        Maybe he meant “lowering” the bar???

    2. Cheryl Mallon-Bond

      I am seriously concerned hearing this about coconut oil, as I had believed it to be fine for cats, & have been leaving some out kitty crew to lap up, to help them with hairballs & other health promoting benefits. I am lookingni to this IMMEDIATLEY!!!!

  4. John

    the problem is how the majority doesn’t stop to think that it is possible that pet food companies can make major lies like this…

    1. John

      its definitely not a common consensus to add to that.

  5. sherry

    My dog was fed purina crap before i rescued her. She was a mess. Leaky gut syndrome, allergic to almost everything, thyroid problem, low b-12. I make her own food. Organic grass fed beef with vegetables. She is the best dog i ever had and i hope she lives a long time. I dont trust any dog food on the market. It really makes me sick!

  6. Regina

    One thing I don’t understand, if they claim that a certain ingredient in one small group of their many different product lines is so great, why not make all of their products great???

    Of course your regular readers will understand that this was a rhetorical question.

    Why don’t customers realize that if purina or eukanuba are claiming that this particular line of their many different products is so wonderful, why don’t customers then think that the rest of their stuff isn’t as good and stop buying it????

    And why do people insist on still buying beneful????? How can anything that inexpensive be any good? You get what you pay for!
    I don’t understand why people don’t read ingredient labels.

    I hate when I see someone who drives a high-end car think that cheap food is the only way to go for their oets. I guess they just don’t care for their pets as much as Susan’s followers, sigh.

  7. Sage

    Susan has previously written about the fact that Pet Food Manufacturers cannot make “HEALTH” claims except for their PRESCRIPTION Product Lines sold through Veterinarians (and we all know how bad those are). So I’m wondering how Purina / Eukanuba can get away with the “HEALTH” claims they are making for this Bright Minds pet food sold without a prescription?

    1. Susan Thixton Author

      I felt that way too Sage – that these pet food marketing campaigns were bordering on health claims. Especially the Purina products. I will report this to FDA – doubt they will do anything, but at least it will be reported.

  8. Steve J

    Typical of this quality of feed, the Purina ingredients are: Chicken, Brewer’s rice, Poultry by-product meal, Whole grain corn, Corn gluten meal, Whole grain wheat, Corn germ meal, Barley, Medium-chain triglyceride vegetable oil, Fish meal, Dried egg product, Animal digest, Fish oil, Wheat bran, Salt, and added synthetic minerals.

    Probably feed-lot chicken, and we all know how appropriate the by-products and corn & wheat ingredients are. No added belly bacteria either, but like some of the vets around here, they probably don’t believe that a balance of good & bad bacteria in the gut is important.

    Can you say “same ol’ D.S. with some MCT tossed in?”

  9. Lori S.

    Thank you for this. I was struck by the advertising for Purina Bright Minds as having “botanical oils,” suggesting some rare and wonderful essential oil blend that only they have discovered and extensively studied. It is just coconut and/or palm oil, something one could add oneself to the diet, and probably in a safer form (i.e., less processed and adulterated). Purina is just trading on the healthful image (deserved or not) of the phrase “botanical oils,” trying to appeal both to the alternative medicine crowd and the pro-science crowd, with little actual science to back up their claims. Pathetic.

  10. Anna

    I had 2 dogs over the last 3 – 4 months die from kidney /liver failure while eating Bright Minds. This stuff should be taken off of the market.

  11. Lisa

    Realistically if you want to find the actual scientific studies you just need to go to Pubmeb and look up Canine Medium chain triglyceride. Or Ketogenic diets. Brings up all the published studies on MCT oil, essentially what the additive in bright minds is. Study sponsors are listed in each individual article. Several included Nestle Purina.

    Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs

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