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Champion Pet Food to Sell? to Who?

News reports state Champion pet food is in discussions to sell.

Bloomberg News is reporting Champion Pet Food “is exploring options including a potential sale that could value the company at more than $2 billion“.

The Bloomberg post stated: “The company, based in Edmonton, Alberta, is working with an adviser on the planned process, the people said, asking not to be identified discussing private information. Deliberations are at early stage and may not lead to a transaction, the people said.”

In 2018 we saw a similar report from the Wall Street Journal, at that time it was Purina that was reportedly looking to purchase Champion.

We don’t know if the interested party is still Purina, we’ll have to wait and see who is considering the purchase of Champion and if the sale will go through.

Wishing you and your pet the best –

Susan Thixton
Pet Food Safety Advocate
TruthaboutPetFood.com
Association for Truth in Pet Food


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3 Comments

3 Comments

  1. Sarah

    June 22, 2022 at 11:18 am

    As Champion is located in Canada, equine slaughter is allowed. I suppose in the great scheme of things Canada would be better than Mexico given how the horses are transported and killed. However, because Champion is in Canada I suspect that if a US based or US located company (China owned but located on US soil, boooooo) there will end up again being horsemeat in pet food and often that meat will be horribly contaminated with toxic drug residue. BTW there are horse breeders in Canada, specifically in Alberta and Saskatchewan, who raise horses specifically for the Asian slaughter markets. This evil industry took over when the PMU market crashed since all those mares represented capital investment — so they were put to work producing more foals for the slaughter market. Shameful and horrifying and the mainstream media doesn’t fully report that issue, heaven forbid we should ever report anything against Canada, right??

  2. Laurie Raymond

    June 22, 2022 at 11:26 am

    Very interesting, if true. It shows that even the biggest, baddest boys in the industry are acknowledging and responding to the consumer’s increasing savvy about what they perceive as quality and safety in pet food. Champion, which began with a real (as far as I could determine from my position as a retailer in the industry) interest in making quality products. What they’ve proven to excel in over the years, however, is marketing and advertising. And extremely slick deception, in interactions with distributors and retailers as well as consumers. Never has the phrase “let the buyer beware” been more salient in pet foods than now. I’ve switched brands many times as this phenomenon of bad companies buying up better ones once they had made a reputation for quality, and then trashing the products became industry norm. And years ago I began educating my customers how to make meals for their pets with fresh, whole ingredients. Today, given the many unknowns in production, markets and transportation, it’s more critical than ever to know how to do this, so pet parents have the knowledge base to be flexible using what is available to best effect.

  3. Laurie Roosa

    June 22, 2022 at 1:53 pm

    Sad news for any pet parent. My hogs are doing amazing on this food. As a dog Mommy, seems like you just can’t stay with any decent brand of dog food. They all seem to get sold. No way will I continue if they sell out to Purina

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