Worldwide pet food sales have dropped $2.7 billion dollars in the last two years.
On Statistica.com was the following graph:
A drop of $2.7 billion is significant. Using an extreme inexpensive pet food as the average cost per pound (Ol’ Roy $0.40 per pound), we can safely estimate that more than 67 million pounds LESS pet food was sold in 2017 compared to 2015. That’s more than the weight of 2,200 Brooklyn Bridges less pet food sold in 2017.
Looking at worldwide sales, GfK (Growth from Knowledge) a consumer trends marketing company provided pet food trends to the Pet Industry Leadership Conference in 2016. Their presentation included this slide that describes global pet food sales:
Their data also provided this slide which tells us what styles of pet food sales are in percentages:
Putting this data together, we can safety assume that sales of dry pet food in North America and Europe has experienced the greatest loss over the past two years.
Why such a significant loss in pet food in pet food sales?
My guess is pet owners worldwide are learning that most pet ‘foods’ are not food – they are ‘pet feed’ that are allowed to contain hideous wastes no one would intentionally feed their pet. My guess is that more pet owners are are fed up with the misleading marketing and lack of regulation in pet food and more are bypassing the pet food aisle doing their shopping in the food aisle – making their own pet’s food.
If you want to make your pet’s food, follow a good recipe. Rodney Habib and Dr. Karen Becker provides a how to video for a complete dog food on YouTube. Dr. Lisa Pierson has how to articles on making a balanced cat food at CatInfo.org.
Let’s hope that sales continue to drop for pet feed and we see sales rise for pet food (human edible ingredients – cooked or raw).
Wishing you and your pet(s) the best,
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