Worldwide pet food sales have dropped $2.7 billion dollars in the last two years.
On Statistica.com was the following graph:
Source: https://www.statista.com/statistics/253953/global-pet-food-sales/
A drop of $2.7 billion is significant. Using an extreme inexpensive pet food as the average cost per pound (Ol’ Roy $0.40 per pound), we can safely estimate that more than 67 million pounds LESS pet food was sold in 2017 compared to 2015. That’s more than the weight of 2,200 Brooklyn Bridges less pet food sold in 2017.
Looking at worldwide sales, GfK (Growth from Knowledge) a consumer trends marketing company provided pet food trends to the Pet Industry Leadership Conference in 2016. Their presentation included this slide that describes global pet food sales:
Source: https://pida.memberclicks.net/assets/PILC16presentations/pilc%20lange%20petfood%20trends%20shaping%20the%20world.pdf
Their data also provided this slide which tells us what styles of pet food sales are in percentages:
Source: https://pida.memberclicks.net/assets/PILC16presentations/pilc%20lange%20petfood%20trends%20shaping%20the%20world.pdf
Putting this data together, we can safety assume that sales of dry pet food in North America and Europe has experienced the greatest loss over the past two years.
Why such a significant loss in pet food in pet food sales?
My guess is pet owners worldwide are learning that most pet ‘foods’ are not food – they are ‘pet feed’ that are allowed to contain hideous wastes no one would intentionally feed their pet. My guess is that more pet owners are are fed up with the misleading marketing and lack of regulation in pet food and more are bypassing the pet food aisle doing their shopping in the food aisle – making their own pet’s food.
If you want to make your pet’s food, follow a good recipe. Rodney Habib and Dr. Karen Becker provides a how to video for a complete dog food on YouTube. Dr. Lisa Pierson has how to articles on making a balanced cat food at CatInfo.org.
Let’s hope that sales continue to drop for pet feed and we see sales rise for pet food (human edible ingredients – cooked or raw).
Wishing you and your pet(s) the best,
Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
TruthaboutPetFood.com
Association for Truth in Pet Food
Become a member of our pet food consumer Association. Association for Truth in Pet Food is a a stakeholder organization representing the voice of pet food consumers at AAFCO and with FDA. Your membership helps representatives attend meetings and voice consumer concerns with regulatory authorities. Click Here to learn more.
What’s in Your Pet’s Food?
Is your dog or cat eating risk ingredients? Chinese imports? Petsumer Report tells the ‘rest of the story’ on over 5,000 cat foods, dog foods, and pet treats. 30 Day Satisfaction Guarantee. Click Here to preview Petsumer Report. www.PetsumerReport.com
The 2018 List
Susan’s List of trusted pet foods. Click Here to learn more.
Have you read Buyer Beware? Click Here
Cooking pet food made easy, Dinner PAWsible
Find Healthy Pet Foods in Your Area Click Here
Janice Alexander
October 25, 2018 at 11:48 am
This is great news!! Through the wallet is the only way things will change.
Sherrie
October 25, 2018 at 6:59 pm
You are right Janice, the wallet is the way things change
Cannoliamo
October 25, 2018 at 12:08 pm
Gee, …. it couldn’t happen to a nicer bunch of people.
Bonnie Jones
October 25, 2018 at 12:21 pm
Yay, and I am sure you personally own some of this. Your commentary is honest and easy to understand. Thank you!
Christine
October 25, 2018 at 12:52 pm
I say AMEN to this news! And I’m sure you are right as to why…finally
Mao
October 25, 2018 at 12:52 pm
Sad it had to come to this where someone might lose a job but there has been ample time for so many big names to do what’s right and they didn’t. They made their bed. Let’s pray this changes their minds for their sake and precious pets. Like Big Pharma the money means much more than your pets health and well being.
Sandra Murphey
October 25, 2018 at 1:50 pm
Isn’t CatInfo.org by Lisa A. Pierson, DVM?
Susan Thixton
October 25, 2018 at 1:55 pm
Oh my – I made a horrible error! Lisa Pierson is CatInfo.org – Lisa Freeman is NOT! Thanks Sandra!
Hannie
October 25, 2018 at 3:34 pm
That made my day……best news I’ve had in ages. I’m so happy it’s hitting them in the only place that will make them sit up & take notice……in their profits. Animals getting sick & dying don’t seem to matter much to anyone except those who love those little furry kids. Many thanks to you, Susan, for all your efforts on our behalf……our little furry kids thank you too!!!!!!!
Diane
October 26, 2018 at 10:07 am
I don’t think you should use an extremely inexpensive per pound food for your calculation—that inflates your estimate.
Kris
October 28, 2018 at 12:41 pm
My dogs stopped eating their previous food. Refused to even take one taste … every time my dog refuses to eat something I find it is usually because she knows it is not good for her. When they stopped eating their food completely, I experimented until I found one they would eat … Fresh Pet. I trust my dog more than I trust the companies that make the food they eat. However, I have been pleasantly surprised by their total acceptance of this new food.