What Royal Canin Reps are Selling to Vets
A Royal Canin Sales Rep walks into a veterinary clinic. No, this isn’t a joke. It’s a sad true story of the misleading and outright false information Mars Petcare is ‘selling’ to veterinarians.
One of you great consumers out there alerted me to a concerning situation. She shared that a Royal Canin Sales Rep came into their clinic and showed the entire staff this misleading and in some cases outright false video as a lead in to their sales pitch.
Some of the misleading statements given to veterinarians and staff…
True. The nutritional requirements of humans differ from the requirements of cats and dogs.
Misleading. But…they allude that ‘human food’ – aka human grade – is dangerous.
Misleading. Next, the video says “And what about so called inferior by-products? The term by products includes ingredients such as liver and other internal organs which are important nutrient dense ingredients that your dog or cat might need.”
Mars/Royal Canin neglects to tell veterinarians and their staff that the legal definition of many by-product ingredients allow diseased, condemned, and non-slaughtered animal carcasses. Mars/Royal Canin neglects to tell consumers that the FDA and each State Department of Agriculture openly allows diseased, condemned, and non-slaughtered animal material in pet food with no warning to the consumer. (For any veterinarian in doubt of this – please read these two FDA Compliance Policies https://www.fda.gov/ICECI/ComplianceManuals/CompliancePolicyGuidanceManual/ucm074710.htm and https://www.fda.gov/ICECI/ComplianceManuals/CompliancePolicyGuidanceManual/ucm074717.htm)
False. The video states this “Labels such as human grade and holistic are also confusing. They may sound healthy, but what do they really mean? Absolutely nothing.” while displaying this image…
Human grade and organic are legally defined pet food terms. Human grade pet foods have been verified by the FDA for at least 10 years, and has been a legally defined AAFCO term for at least a year. Organic is verified by USDA. They are ‘absolutely something’ (and something important).
False. And then the video tell viewers (veterinarians and staff)…
…that Human Grade and Organic are “advertising claims”. Wrong, wrong, absolutely wrong.
False. Mars Petcare/Royal Canin calls the above “Nutritional Truths”.
Actually it is Nutritional Un-Truths.
Is it any wonder why so many veterinarians don’t understand pet food? Pet food manufacturers are misleading them – significantly to blame for the great divide between educated pet food consumers and our veterinarians.
Shame on you Mars Petcare/Royal Canin.
Wishing you and your pet(s) the best,
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