Blue Buffalo Pet Food responds to Purina Pet Food’s press release stating a “substantial” and “material” portion of Blue’s pet food contained by-product meal. The response is weak.
In response to court documents stating “a substantial and material portion of Blue Buffalo pet food sold to consumers contained poultry by-product meal”, Blue Buffalo issued the following statement to consumers:
Dear Pet Parents:
We fully understand your concern with this topic, but you should know that the recent press release by Nestle Purina is simply the latest attack in their year-long smear campaign against Blue Buffalo.
In October of last year, we informed you that a supplier of ingredients to us and many other well-known brands of pet foods had sent chicken meal to some of their customers that contained poultry by-product meal. We said at the time that, as a result, some of our food could include this mislabeled ingredient, that we had stopped buying ingredients from this facility and that we had reached out to the FDA.
Just recently, this former supplier made additional disclosures in legal proceedings that showed that a substantial proportion of its shipments to our contract manufacturing facilities prior to May 2014 were, in fact, mislabeled.
In view of this new information, this past Wednesday, May 6, 2015 we informed the Court of our conclusion that a material amount of our dry foods manufactured with mislabeled ingredients shipped prior to May 2014 had been impacted, and requested permission to bring a claim against this former supplier and others involved for intentionally mislabeling ingredients and unjustly enriching themselves. The Court immediately granted our request.
Advocating for pet food consumers, I would have liked to seen a response like this from Blue Buffalo or any pet food manufacturer that learns their pet foods are not as they should be (or advertised to be)…
Dear Pet Parents:
Yes, we were misled by a supplier. We made a mistake. We trusted a supplier that – looking back – perhaps we shouldn’t have trusted. Moving forward, we want your trust in us, so we have done the following…
- We have recalled all pet foods made with the mislabeled by-product meal.
- We have published a full list of lot numbers and product names that contained the mislabeled by-product meal and will provide refunds to all consumers who purchased these products. No proof of purchase will be required – you trusted us, we will trust you.
- We have implemented new strict quality control measures with all of our ingredient suppliers to prevent concerns like this from ever happening in the future. Full disclosure to any pet food consumer to our quality of ingredients, sourcing of ingredients, country of origin of ingredients – anything – will be provided upon request.
We want your trust in our pet foods. We will work diligently with full transparency to earn that trust.
Pet Food Company
Lesson that needs to be learned by pet food – do the right thing by your customers. Pet food consumers understand that mistakes happen. The key is how that mistake is handled. Own up to the issue, get the product swiftly off of store shelves, refund consumers money and take serious action to prevent the problem from ever happening again. They might just be surprised at consumer response when they actually do the right thing.
Wishing you and your pet(s) the best,
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