Rumor Is…Mars Petcare to Buy Blue Buffalo Pet Food
A pet food manufacturing industry source has shared information with TruthaboutPetFood.com that Mars Petcare is in final stage to purchase Blue Buffalo Pet Food.
Earlier this year (announced April 2014) Mars Petcare made a $2.9 billion dollar purchase of the Procter & Gamble Co pet food brands of Iams, Eukanuba, and Natura Pet Foods in the Americas and other selected countries. Mars just closed acquisition of P&G’s Pet Food business in Australia and New Zealand. And also Mars just closed acquisition of P&G’s Pet Food business in Asia. Now – rumor from inside Mars Petcare – Mars is in the final stage of closing the purchase Blue Buffalo Pet Food.
BusinessWeek.com stated in March of 2014 that Blue Buffalo “had reportedly hired JPMorgan to lead its initial public offering in a listing that is expected to value the business at more than $2 billion. Blue Buffalo has also hired Citigroup, Morgan Stanley and Barclays for a listing that could come later this year, people familiar with its thinking said.”
This public offering of stock for Blue Buffalo never happened, perhaps because of a lawsuit filed by Purina Pet Food against Blue Buffalo in May 2014.
From the Mars Petcare website, the company owns “35 brands in total, including four billion dollar brands: Pedigree, Whiskas, Royal Canin, Banfield (veterinary clinics). Other leading brands: Cesar, Nutro, Sheba, Dreamies, KiteKat, Chappi, Catsan, Frolic, Perfect Fit and Greenies.”
Natura Pet food brands – now owned by Mars – include Innova, Evo, California Naturals, HealthWise, and Mother Nature. Also owned by Mars are the Iams and Eukanuba brands. These purchases give Mars Petcare a total of 41 different pet food brands and one chain of veterinary clinics.
How many pet foods brands can one company own? I guess we’ll have to wait to see.
Wishing you and your pet(s) the best,
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