The winning name. The winners of AAFCO pens. All pet food consumers are going to win with this one.
The name of our soon to be pet food verification program – Pet Product Buyer Aware. This name was submitted by a pet food consumer many of you long time readers of TruthaboutPetFood.com know as ‘Reader’. It fit the entire purpose of our project. The ‘buyer’ needs to be ‘aware’ to the quality of ingredients and the country of origin of each ingredient. Then, consumers can make their own informed decisions to their ‘pet product’ purchases. Information – verified information about the pet products we are purchasing.
(For background information on Pet Product Buyer Aware – click here.)
The problems of commercial pet food are many. The regulations that guide the industry allow some of the most hideous wastes of human food processing to be dumped into pet foods/treats and sold as premium. What is called ‘food’ does not meet the legal requirements of food. Pet food consumers are lied to – misled. Regulatory authorities have shared it is an impossible task to change existing law and have encouraged us to develop our own verification program. This will be the biggest advancement in pet product consumer protection – ever.
Association for Truth in Pet Food (ATPF) – our consumer association – will manage the Pet Product Buyer Aware program. The Pet Product Buyer Aware program will have a formal ‘Standard’ that will be the guidance all verified pet foods and treats will comply to – the verification process will be handled by independent, third-party technical administrators. Pet products that have completed the verification process (verified in compliance with our Standard) will be provided a Pet Product Buyer Aware Verified mark for product labels, website, and other marketing.
When consumers see the Pet Product Buyer Aware Verified mark – they will know this pet food is made with verified human edible ingredients and each ingredient country of origin verified.
Simply put, our Standard will require that all meat, vegetable, fruit, grain, seed, and fat ingredients of a pet food/treat be verified as human edible. Human edible status would require the ingredients are handled, transported, and warehoused under human food requirements (legal requirements). Our Standard will also require country of origin (COO) verification and disclosure to such COO to consumers.
We are not re-inventing the wheel. Actually the Pet Product Buyer Aware program is following the lead of the very successful Non-GMO Project. I’ve emailed and spoken with the Non-GMO Project folks and emailed and spoken with one of their 3rd party technical administrators. Our program is a bit different than Non-GMO Project, but in many ways we are very similar. We will also follow the lead of Non-GMO Project with…
- Pet Product Buyer Aware will encourage verification of individual ingredient suppliers too. Just as with the Non-GMO project, our human edible ingredient and country of origin verification will be provided as an opportunity to pet food/treat ingredient providers/suppliers. As our Pet Product Buyer Aware program grows, manufacturers will have an array of verified suppliers to purchase ingredients from keeping their food and treat products compliant with our Standard.
- And also – following the Non-GMO Project guidance – in the future Pet Product Buyer Aware will further help the consumer with listings of retail pet food stores that carry verified pet products.
And even more…
In recent weeks I’ve had discussions with the founder of Center for Pet Safety (http://centerforpetsafety.org/). Our future goal will be to work with this group towards verification/safety testing non-food pet products such as collars, harnesses, and so on. Please visit their website and see what they have done thus far. I’m very excited for Pet Product Buyer Aware to work with Center for Pet Safety to further the goal of safe pet products.
I’m certain, as with the Pledge to Quality and Origin – there will be some pet food/treat manufacturers that will immediately submit their products for verification; we won’t have to ask. But I’m also certain many manufacturers will need a nudge (or two) from their customers. Get ready to nudge…the Pet Product Buyer Aware Verification is coming soon.
Many thanks to all that emailed me and posted comment suggestions for the name of our pet food verification program. As promised AAFCO pens will be in the mail soon!
(To Reader, Valerie, Andrea – if you haven’t received an email from me by the time you are reading this – please contact me so that I can mail you your AAFCO logo pen.)
Wishing you and your pet(s) the best,
What’s in Your Pet’s Food?
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Susan’s List of trusted pet foods. Click Here
Have you read Buyer Beware? Click Here
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