Breed Specific Nutrition or Breed Specific Marketing
You might have seen the television commercial from Royal Canin touting the differences between Labrador Retrievers and Golden Retrievers and their breed specific pet foods addressing those differences. Are there any breed specific pet foods or is this marketing?
The YouTube video of Royal Canin’s commercial leads consumers to believe that a breed specific pet food for Labrador Retrievers differs from a breed specific pet food for Golden Retrievers; “Because precise nutrition can transform your pet into a magnificent animal.” Is there such a thing as “precise nutrition” for our pets?
“Precise nutrition”…let’s look at that.
Below are the first five ingredients and the Guaranteed Analysis of the two dog foods featured in the above pet food commercial…(note: the first five ingredients make up the majority of the pet food by weight) Royal Canin Adult Labrador Retriever Dog Food and Royal Canin Adult Golden Retriever Dog Food…
The first five ingredients are identical in both foods, just in a different order. The Labrador dog food has a significantly higher protein percentage, but fat and fiber are similar. Is this precise nutrition specific to these two breeds?
Giving Royal Canin the benefit of the doubt, let’s assume the above dog foods are indeed ‘precise nutrition’ for a Labrador and ‘precise nutrition’ for a Golden Retriever. Going with this assumption, why is the Royal Canin Adult Golden Retriever dog food sold in the UK different ‘precise nutrition’ than the US version?
The first five ingredients are significantly different in the two Golden Retriever dog foods, protein and fat is higher in the UK dog food. Wouldn’t ‘precise nutrition’ be the same for Golden Retrievers all over the world?
Another breed specific pet food line is Eukanuba. Eukanuba and Royal Canin are owned by the same company – Mars Petcare. Below are the first five ingredients and the guaranteed analysis of Royal Canin Adult Labrador Dog Food and Eukanuba Adult Labrador Dog Food…
‘Precise nutrition’ for one Mars pet food specific to Labrador Retrievers consists of 30% protein, but breed specific nutrition for the same dog in another Mars pet food consists of 23% protein – dramatically different nutrition.
The Mars Royal Canin commercial tells consumers that Labradors and Goldens “eat, digest and process energy differently”. Because of this “eat, digest and process energy” difference between the two breeds, we can assume Royal Canin developed special food designed specifically for the needs of each breed. But…in the other Mars brand Eukanuba, Labradors and Goldens must not have those same differences because the Eukanuba brand believes this one dog food can also be provided to other breeds; “Also Ideal for Golden Retriever, Flat-Coated Retriever, Curly-Coated Retriever, Chesapeake Bay Retriever, or Irish Water Spaniel.”
And when we compare the the first five ingredients of two US brands of Labrador specific dog foods to a UK Labrador specific dog food…all manufactured by Mars Petcare: US manufactured Royal Canin Adult Labrador Retriever Dog Food, US manufactured Eukanuba Adult Labrador Retriever Dog Food, and UK manufactured Royal Canin Adult Labrador Retriever Dog Food…
Cat foods have similar issues, though not as dramatic…US manufactured Royal Canin Adult Maine Coon Cat Food and UK manufactured Royal Canina Adult Maine Coon Cat Food…
Is this breed specific nutrition or is it breed specific marketing?
Wishing you and your pet(s) the best,
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