Ridiculous but True

TAPF readers are educated. But what about uninformed, unsuspecting consumers? This is by far the most succinct summary of why PF is bad if not dangerous! Part of the presentation should include how protein is “corrected” chemically. Isn’t the meat actually cut with hazardous chemicals because it is so diseased, and because the foundation of PF is just salvaged refuse? Which means that the PF must be cooked to a point that ends up eliminating nutrients. Which means artificial and synthetic additives, sourced overseas, must be added. But if a consumer takes away any message at all, it should be that pictures on the package, and advertising are lies and deception. The uninformed (unbelieving) consumer asks, “What’s the problem here, this is only animal food, it’s cheap, and mine hasn’t died?” Well the answer really is …Truth in Advertising must apply to PF so people can choose whatever product works best for them.
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Reforming the PFI is about money. It’s an up hill climb. But why is it people fail to demand Truth in Advertising? While we’d love for all companies to do the right thing. The fact is that every consumer, whatever the budget, or belief system towards animals, livestock, pets, and family companions, at least has the right to make “informed” choices. Because an informed choice ….is FREE choice! I thought that’s what this country is supposed to be about. We fight for that right regarding every other issue. Except consumerism. Because right now that choice does not apply to PF products! Why?
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While acknowledging that PF must be improved, all the while watching interested parties vying for their own profitable interests, one basic principle is lost. Which is that when a company is held to full disclosure (accountability) then choices become clear! And problems fix themselves. Right now the PFI has no incentive to “improve” it’s product, unless they are forced to “explain” the product first. That’s why the initiative (referred to in the accompanying article) is so important! Sign the petition or write the letter. Because definitions matter, standards matter, clarity is essential. Companies need to label whether or not ingredients are human-grade. Whether they’re USDA Inspected, Grade A or what. Whether they’re USA made, or where. To use common names for ingredients, ranking them minus the fracturing. To use minimum to maximum percentages. To state the business address of ownership of manufacturing, co-packing and distribution channels. To establish a consumer recourse system, and create a public database for tracking consumer experience!
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The failure of the PFI to do such straight forward communication certainly means they fear for their financial survival. Because upgrading a product to a point of full disclosure (to remain competitive) could indeed be too costly for the average consumer. Or so they say. But I don’t know. IS it too simplistic to expect that paying twice as much for PF is really worth keeping our companions healthier and alive for that much longer?? No matter the answer …..it’s still the consumer’s right to make their own informed choice. And sad to think that pets “must” depend upon the owner’s ability to do so!!