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Why is Nutrish the Fastest Growing US Pet Food Brand?

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  1. Batzion

    Susan, this is somewhat off topic, but I’m posting this story about Party Animal that I pulled off Viral Nova this morning. It contains Party Animal’s full statement re the samples tainted with pentobarbital, and I honestly don’t recall if you posted it previously or not. If so, my apologies: http://www.viralnova.com/dog-food-recall/

  2. landsharkinnc

    I would give my right arm ( well maybe my left! ) to ask her if she has ever, personally SEEN the meat/veggies that go into the product she sells!! You KNOW she has not! She stands up there on that ‘food’ show of hers and talks about ‘fresh, healthy, organic, yadayadayada’ ingredients that she’s putting into what ever recipe she’s preparing — and the c**p she sells to feed a dog is not even as good as the peelings/left overs that she cooks with!

    1. Debi

      I would give my left arm to know if she feeds this total CRAP to her dog???????

  3. T Allen

    I posted on her website about two years ago with references and a comment about the garbage status of her food per Dog Food Advisor. Considering 5 star food is bad anything less than 5 star shouldn’t even be considered! Within about 2-3 months they were advertising a “new” improved no corn, wheat, soy version. Moved them from a 1 star to the current 2.5 to 4 depending on the food. It’s all celebrity and we need to try and educate her.

  4. Gretchen Kuhns

    Doubtful that they purchase chicken at retail price – more likely wholesale which is considerably less expensive. I agree with most of the points made but that struck me as slightly misleading

    1. Susan Thixton Author

      I compared retail price to retail price. I’m sure they purchase wholesale, but I couldn’t compare wholesale price of chicken to wholesale price of pet food (I don’t know the wholesale price of the pet food).

  5. Sharon Bilotta-Testa

    Just because a product has a beautiful picture of a wholesome awesome product or because a “celebrity endorses it DOES NOT mean nor is it awesome!! I’m sure the package costs more to make then whats inside!

  6. Lynn Marie Utecht

    It’s all celebrity. We need to educate her. If Rachel Ray only listens to money and not facts, then we have to educate her customers…

  7. Reader

    Why? The answer is simple. Nobody can begin to imagine what really goes into PF. Somebody should post on their FB page those pictures of the 3 grades of chicken posted above. And ask, if you can’t buy human grade chicken for the price of a bag of PF, then what makes you think they’re using anything but condemned chicken in the bag?

    Oh, …. and anybody who lets their DOG run around on top of their food counters (even in a commercial) doesn’t have the slightest concept of ….. healthy. Or not!

  8. Peter

    We must examine the societal phenomena, through which the consumer simply allows the deception that is not only this brand, but innumerable others, in the way that the ingredients are pictured on the packaging and in advertising. The problem is, most every reasonable consumer must really KNOW that the pictures do not represent what is in the bag. As you say, the math doesn’t add up, and beyond that, it simply cannot add up… and even ignorant consumers cannot fail to make that connection. Why do consumers who may be demanding is every other way of their day-to-day decision-making, give pet foods, as a category, a “pass” to very openly deceive them?

    1. Susan Thixton Author

      Last weekend I gave two talks to pet food consumers. The first one was mostly unknowing consumers, the second was mostly educated consumers. Of both groups – before I talked – I asked them what do these types of pictures of meat mean to them when on a pet food label – what is that image saying to you? Of the unknowing consumers – almost every person said they believed picture meant that is what is in the pet food – that’s what the picture meant. Of the educated consumers, most knew it was deception, but all felt like it SHOULD mean that is what is in the product. I’ve found that most all consumers don’t realize there are two types of ingredients (food or feed) and they believe the marketing OR they believe the marketing should be truthful (even when they recognize it is not).

      1. VitalVet

        That unknowing “hopeful understanding” was my bet, too. It’s what Dr. Randy Wysong predicated his pet food makers law suit on.

        Of course, the companies being sued are quick to defend themselves, saying, “Oh, no one would be deceived by our labels showing prime cuts of meat!”

        Yeah, right. But, a real picture of what goes in the bag for protein would sure result in a whole lot less sales, now wouldn’t it?

  9. Deb Jones

    When Rachel Ray first came out with her brand I wrote her company and pointed out menadione is not a premium ingredient and would they consider not putting it in their food…I got a very unfriendly, rude response…that is was a safe ingredient and I didn’t know anything about pet food etc. So, I have shared with anyone interested that this is a pet food not to be considered…no reason to put menadione in any dog food ever.

  10. Amanda Hutchison

    omg!!!! will be changing my babies food ASAP!!!!

    1. Debbie D

      I recommend you feed homemade diet. forget pet foods. they are all horrible.

  11. Regina

    Rachael Ray is a celebrity. She is a celebrity in the cooking/food arena. She sells all kinds of stuff for the kitchen, anything food-related. She is expanding her brand and raking in money from so many products. How much of her stuff is made in China??? Things are made in China because it’s cheaper do make stuff there than to pay a living wage to an American citizen.

    A lot of celebrities come out with products with their names on them. Most of them are made in China, or some other cheap-labor place because the celebrity gets a bigger profit, buy cheap, sell high. Rachael Ray is just expanding the array of products she is slapping her name on. She’s earning a lot of money on “human food” products, so someone had the bright idea to hook her name onto a “food for the human’s pets”.

    You won’t see her whipping up a batch of this stuff on her show!!! That food is not even “made” by Rachael Ray. Yeah, some celebrity chef is gonna ground up a bunch of corn and wheat, throw in some meaty flavor, and create these pebbles of “food” Hah!

    That pet food (feed) is made by Ainsworth Pet Nutrition, who, according to their website, have been in business for 75 years. She was probably approached by them, and her name was added to get instant brand-recognition.

    I never buy anything with a celebrity’s name branded on it. They are already a celebrity, they don’t need any more recognition (or dollars) from ME!

    This is all about celebrity cashing in on their name-recognition, and getting richer every day.

    Sadly, there are so many people who are celebrity-obsessed, and it makes all logic go out the window.

  12. Christine Sauer

    Was wondering if y’all think most vets know what is really in pet food or are they as uneducated as many other consumers. I used to be clueless and would ask them questions about food and brands only to get non-commital answers. Once I started really educating myself about pet food/feed I have to say I felt a bit betrayed . Now when bringing up things I have learned, still getting non-commital responses so not sure if they know how bad it is and don’t want to let on or if they don’t know the reality. Very frustrating! Has anyone else had those experiences?

  13. tag

    I tried this food ONCE several years ago. My dogs wouldn’t touch it. I trust them. They know what is food and what isn’t. They much prefer a raw diet from grass raised animals, bone, skin included. My own garden veggies and my own eggs from pastured chickens. Rachel’s food is just another buck toss from people that don’t really give a care about our babies.

  14. Rhonda

    So what is a good brand of dog food/cat food?

  15. lesliek

    Not defending the quality of this food , it stinks like most brands do . However jumping on RR about making money from it is incorrect. They keep enough to pay for it’s production & the rest goes to animal charities. Her own dog is adopted & she was trying to raise money for other animals needing a home . I would prefer to see it done with a quality product, but at least she is trying to help . Hopefully she will continue to improve the foods ingredients if we all keep writing in .

    1. Debbie D

      So kill all the family owned pets and save the ones in need? makes no sense to me..just saying. its wrong to sell crappy food. you can raise funds in other ways. No need to give her (RR) any credit at all. Changes need to happen.

  16. Marie

    Most dry cat and dog foods are crap. I feed mine canned foods and some raw scraps of meat, but mostly raw fruits and veggies. Do your due diligence about finding a quality dog food. There are many sites that assist in this information and educational knowledge.

    1. Reader

      Sorry, am always a little skeptical of celebrity endorsements, because marketing is such a powerful (and tempting) tool! I read the Forbes article. https://www.forbes.com/sites/meggentaylor/2016/06/20/nutrish-rachael-rays-pet-food-comes-with-a-heaping-dash-of-philanthropy/#44a22d5012c9 It is very flattering as it makes RR appear warm and fuzzy.

      But to make a point, I wanted to upload the image shown in that article, of the dog eating a bowl of PF. The dish shows one side is PF, and the other side, a slice of chicken with a helping of veggies. Unfortunately wordpress (here) doesn’t allow for images to be uploaded into this space. But the picture is useful for making a point. Meaning, if a celebrity is going to be giving away money for particular causes, then the source of that income had better be plenty profitable!

      So we’re left to ask. Which is a better service? To support rescues and shelters? Or to feed pets in the best possible way? You be the judge. Because I’m not sure any means always justifies the end. And to the point, I think the picture featured in the article is definitely unfair. And distorts the real message. No PF (unless all the ingredients are certified for human consumption, etc.) is that good a quality, as RR makes it look, especially when she has those dogs deceptively romping through her working kitchen, around all that food. At least, I would hope a notable celebrity chef doesn’t have dogs romping throughout her work area. But the point is this. She holds a particularly notable position in the minds of people who admire her knowledge of healthy eating. Which is fine. But why not apply those principles to healthy eating for dogs? And rescue and shelter dogs deserve no less. Though I clearly understand the principle of over population in those facilities.

      RR in fact “could” use her platform to begin the education of many consumers as to the real science of PF! THAT would be a noble and intellectually philanthropic proposition. I remember Dick Van Patten (after 2007) taking the same stance in terms of offering a product he was willing to put his name on. And probably to the best of his understanding, the product may have taken higher safeguards than average, though it subsequently came to be recalled regarding a few of the recipes. What I think is more the case, is that the family of, and the celebrity involved here, of those various franchises (Patten, Newman, RR) are channeling opportunity from a niche market, by trading on their already established reputations. We (as consumers) should be more exacting in our expectation of these people and their companies.

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