Jelly giant Smucker’s purchased Big Heart Brands pet foods in 2015 for $3.2 billion, but Kibbles ‘n Bits and Meow Mix sales are down 6 percent. The company is considering another pet food acquisition.
Reuters.com states Big Heart Brand pet foods make up “nearly a third of the company’s sales.” Reuters.com continues “Smucker’s limited presence in the premium pet-food category has also weighed on its sales as more pet owners spend extra dollars to feed their cats and dogs high quality food that contain organic ingredients or higher protein.”
“Sales of Smucker’s pet food fell 6 percent in the quarter ended July 31. “
And “The company is considering options such as acquisitions, licensing or launching one of its existing brands in the mass-premium segment, Barry Dunaway, head of Smucker’s pet-food business, said on a conference call.”
Smucker’s Big Heart Brands pet foods is the company that requested AAFCO define ‘meaty’ at the August 2016 meetings.
What is your guess? Who will Big Heart buy?
Wishing you and your pet(s) the best,
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