From two unrelated sources I’ve heard that WellPet, LLC has acquired the raw pet food brand Sojo’s. We still have to wait for official press release of this news, but here is what I know…
Received from a pet food distributor is the following email…
We are pleased to announce the addition to Wellpet of a leading and trusted leader in the freeze dried / raw pet food segment: Sojos!
WellPet and Sojos share a mission of transforming the lives of pets by providing the very best in natural nutrition, and by joining with Sojos, WellPet greatly expands our offering for pet parents interested in the benefits of raw nutrition. Sojos helped to pioneer the raw nutrition category of pet food and treats, which today represents one of the fastest-growing in the pet food industry.
Combined, WellPet and Sojos bring more than 100 years of experience delivering nutritional excellence to pets. That’s made possible by the commitment of our people in both the WellPet and Sojos organizations, our state of the art facilities and the quality of our products. Our retail customers and the pet parents they serve can now turn to WellPet for five trusted brands of natural pet food and treats, including: Wellness, Holistic Select, Eagle Pack, Old Mother Hubbard and Sojos.
Sojos will continue to be based in Minneapolis. Our leadership teams are excited about our new collaboration and the additional resources WellPet brings that will enable Sojos to grow and serve more pet families. There will be no changes to the day-to-day operations of either company. Both organizations have significant talent and expertise that will benefit WellPet and Sojos. Ward and Maggie Johnson will continue to help with the transition. Distributor and retail customers of Sojos will continue with ‘business as usual’ with the Sojos team.
We are very proud that WellPet is the number-one independent, family-owned natural pet food company in the US, and look forward to supporting and growing with all of our customers in the coming years.
Berwind Corporation is the owner of WellPet. Per the company’s website “Berwind is a family-owned investment management company.”
When the official press release of this news is published, it will be posted here.
Received this afternoon from Sojo’s…
Hi Susan,A message was passed down the line that you were calling for official word, and I’m writing to say that it is indeed true that Sojos has been acquired by WellPet. It’s been a bitter-sweet week for Maggie and I as, on the one hand, this is our baby that we’ve built up from a tiny little company over the course of 20 years and it’s not easy to pass the torch. But, on the other hand, it’s validation of what we’ve been able to build with the help of a ton of awesome, loyal partners in independent pet stores across the continent. And we truly believe that WellPet is the perfect partner to keep growing this and transforming the lives of pets through the power of raw nutrition.My guess is that most won’t notice much of a difference. We’re still going to be making food in-house at our facility in Minneapolis, MN, with the same folks that have been working alongside Maggie and I for years. Our senior leadership team is staying in place, and Maggie and I will be here to make sure that the transition to new ownership is smooth. If anything, having the resources and expertise of a reputable company like WellPet will give us even more of an ability to stay at the cutting edge of nutrition — and most importantly safety. To a person, everyone at WellPet that we have gotten to know over the last several months has filled us with confidence that the core values of Sojos — a passion for the well-being of animals, a focus on safety and quality, transparency of ingredients, and a fun, dynamic workplace for our employees — will remain in place.Lastly I just wanted to thank you for your advocacy of the raw category over the years. It certainly helped to put companies like Sojos on the map!Best,Ward
Wishing you and your pet(s) the best,
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