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They have to Prove It

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  1. Jan

    Thank you for again providing wonderful information. I am now switching over to raw and my cat just LOVES it! she has been a very picky eater and I should have listened to her “picky” eating before but better later than never. She is acting like a kitten again. I am thrilled beyond comprehension.

  2. T Allen

    And I would like to see confirmation that there are any “green” garden peas! Dry field peas or dyed green, field peas maybe but not what most people consider peas!

  3. Sparky

    Great comment. However, the product and the company must be registered with the state to sell the product. How can you complain about a product if it is not registered. The lists of registered products are usually outdated and not up to date. Consumers also need to scrutinize the ingredients list since all pet food including treats are covered under FDA food regulations. Any authorized food additive adulterates the food and renders it illegal for interstate commerce. Then, check the 2018 AAFCO ingredients to see if the compound/additive is listed. FDA claims no enforcement if ingredient is listed in AAVCO but not listed in FDA food additives or GRAS. Read your labels carefully.

    1. Donna Muse

      i just got certification for my two jerkys, sweet potato chips and a cookie in the state of NC. Each product cost me $115 to be examined for analysis to go on my bag and to have each product label compliant. I am NOT allowed to say human grade nor USDA Grade A though every meat is purchased from the grocery store is grade A. I was told that the only way to say human grade was to have the FDA come in and I asked how to do that. Then I was told that the FDA would not check the meat but they would the potatoes. In all sincerity though I know the quality of what I sent (and that was about a $50 loss) there do not seem to be any strict guidelines for anything. The FDA is barely covering our food and I promise you dog food is way down on any list they have. Two of my products contain one ingredients 100 % chicken breast and london broil. I can say chicken only in the ingredient part of my label but can say the 100% chicken breast in my food name-same goes for the beef. When i got specific about the cheese I used in the ingredients (colby cheddar) I was told to replace that with just the word cheese.

  4. Dianne & Pets

    You have taught me well. The first thing I noticed is that a couple of them say flavor, that tells me right there that the product does not likely match the label.

  5. Pet Owner

    QUESTION: I can’t find the previous articles right now. But I thought we agreed the only thing PF companies are held to, is accurate labeling. And even then, when they make a formula change, they’re given time to update to label to match (which used to be understood as being 6 months). When it comes to images on the bag, there was a lawsuit defense which said, but consumers know the image is only a suggestion, and know enough not to take the picture literally. I thought it had something to do with “freedom of speech.” And that websites can say what they want, just as long as PF labels are accurate. For example, Champion was saying (for a while, on their website) ingredients are human edible. But you couldn’t find the statement on their bag. I remember reading … to some degree … PF manufactures are given a type of “freedom of speech” (or license) to describe their product as they wish!

    What has changed? And if so, why aren’t all the discrepancies eligible for prosecution? Consumers shouldn’t have to force this issue. Manufacturers should be held for breaking the law!! I don’t get it.

    1. Susan Thixton Author

      Regulatory response has historically been these label claims are Freedom of Speech. But – law does not agree with their opinion. Law doesn’t say they can have this type of ‘Freedom of Speech’. The goal is for consumers to sort of be in their face – hold regulatory accountable to law. Not their opinion, law. Hope that makes sense.

  6. Pet Owner

    Fresh Pet seems to be a good example for examination. It’s not on the preferred list even though it seems like an ideal pet tood. Certainly to the average PF Consumer! See However there’s something about the long standing Fresh Pet TV commercials, which are bothersome. The one about the dog who has suddenly stopped eating (suggesting near death) who miraculously recovers eating Fresh Pet, and reaching 13 years. It just seems so anecdotal. And I worry that a pet owner might try to keep on switching up a pet’s food, as a substitution for medical care. Looking at the ingredients, it seems to have the perfect (clean array) of them. It’s not a complicated recipe, as the images strongly suggest. The carrot is more perfect than the ones I buy at the store.

    And yet the TAPF wrote an article about Fresh Pet which is really disturbing See This is what the average PF Consumer would never know, unless they’re a TAPF follower. In spite of what seems to be an ideal formula, (in this case storage is at issue) but it’s equally about sourcing AND processing. To begin with are those supporting ingredients “seconds” (just not suitable for retail, or restaurant trash in first stages of decomposition)? And where does the PF rate on a scale of 10 to 1? Good to “how horrible”? Because your pet would be eating this food …. continuously.

    Quality (much less processing, or even storage) can not be easily proven. The company mentions using protein not rendered (currently an “evil” word in PF Consumer lexicon). And so their advertising (website) mentions it. But do they EVER use expired protein, that’s not been intentionally slaughtered? Meaning diseased and unsuitable for breeding? We’ve been so intensely educated by the TAPF that it’s difficult NOT to be overly skeptical about everything we read (meaning all the brands not vetted by Susan’s 2018 List).

    I wonder if this company was invited to be, but couldn’t present a Pledge to Quality or honestly answer a list of questions? Yes, PF Consumers SHOULD question what they want to buy, and to report their doubts (and advertising discrepancies) to the proper Agencies (as what the article encourages). Doing so will demonstrate to Agencies the growing awareness of PF Consumers, who are becoming better educated every day. Keep in mind, for a real pick of preferred PF, Susan does have a 2018 List. The opposite of what’s likely to be a conflict between advertisement and truth! She’s done all that leg-work …. for you!

  7. Janice

    If consumers have a right to obtain evidence of claims on pet food labels, they should be able to obtain evidence supporting a claim that a pet food is formulated to meet the nutritional levels established by the AAFCO. That would mean providing the complete nutrient profile of that food. Although some manufacturers (such as Champion and Honest Kitchen, and others) put this information right on their website, many (probably most) other manufacturers, including those of so-called premium foods, will not do this; some even say that information is proprietary and will not provide it if asked.

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