There was a day (just months ago?) that the pet food industry trade publication PetFoodIndustry.com felt raw pet food was a trendy, risky style of feeding pets. Low and behold, the industry trade magazine is now in favor of raw pet food. Why the change in attitude?
This is a first – the pet food industry trade publication writing positively about raw pet food. First they blame all the bad press of raw food (much of which they themselves have published over the years) on home prepared raw food diets.
The problem is that these warnings and these organizations tend to lump all raw petfood under one very vague, uninformed definition. “Raw petfood consists primarily of meat, bones and organs that haven’t been cooked, and therefore are more likely than cooked food to contain organisms that can make a dog or cat sick,” says the FDA statement, attributing this definition to William J. Burkholder, DVM, PhD, veterinary medical officer in the Division of Animal Feeds.
This definition is not uncommon for such advisories. It seems to target home-prepared raw pet diets, and probably rightly so; studies have shown that most home-prepared diets, raw or cooked, tend to be deficient in necessary nutrients for dogs and cats.
After the hit on home prepared foods, the industry magazine goes on for four paragraphs about the sales potential and safety of raw foods. And there’s our clue…Sales Potential…money.
Almost as scripted, just following the publication of this positive on raw pet food article we learn that Nature’s Variety has sold a 50% share of their company to the 6th largest pet food manufacturer in the world, 3rd largest pet food company in Europe – Agrolimen.
I’m confident, because of “strong sales” we’ll be seeing some of the big U.S. manufacturers enter the raw pet food market too. Oh…and I’m assuming that because industry trade groups have had a change of heart with raw pet food, we can assume we’ll see an attitude change from veterinary associations too [wink, wink].
Wishing you and your pet(s) the best,
What’s in Your Pet’s Food?
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