…we are changing the future of pet food. Perhaps more than we realize. Here is consumer feedback to a Beneful advertisement on Facebook.
First, credit must be given to Beneful for taking ‘the heat’. Many pet food companies would simply delete negative comments – Purina did not.
The discussion started with this advertisement that happened to show up in the Facebook feed of an educated pet food consumer…
The phrase “farm raised chicken” is popular in pet food today. But…more and more consumers are learning that the phrase means absolutely nothing in reference to quality of ingredients, it is just marketing (farm raised chicken?…what…as opposed to city raised chicken?). Certified humanely raised chicken would have a valid meaning, “farm raised” is meaningless marketing.
The ad didn’t seem to go far for Beneful, even with a $3.00 off offer. Note that the above screen shot image of the Beneful advertisement on Facebook was posted ten days ago (posted 1/12/18 – screen shot image taken 1/22/18). In ten days, this advertisement was only shared 32 times. That’s not very many shares for a coupon type ad. Not too many years ago, Beneful was the #1 selling pet food in the United States. A lot has changed over the last several years (thanks to educated consumers).
To compare shares, a recent post from Facebook that pet food advocate Rodney Habib posted got 632 shares in just one day…
Under the Beneful ad of January 12, 2018 was a comment from a consumer that shared with Purina TruthaboutPetFood.com’s recent post on Purina by-products…
Beneful responded…the consumer responded…and I responded…
And then we had more discussion…
While I give Purina Beneful respect for staying in the conversation (and not deleting these comments), their response back to me was misleading. When any pet food company tries to assure a consumer their ingredients “come from a USDA facility” or as Purina states “originates at facilities certified by the USDA…” the statement tells the consumer nothing about the quality of ingredients. Condemned animal material “comes from” or “originates at” USDA facilities. Purina claimed their by-product ingredients are “high quality ingredients”. For most, high quality would at the very least be USDA inspected and passed by-products. Just because by-products ‘originate at USDA certified facilities’ does not assure the consumer by-products passed inspection, does not assure ‘high quality’.
Also, when a pet food company tries to assure a consumer their ingredients “meet the careful guidelines established by AAFCO” – again the statement means nothing regarding quality. Not one AAFCO ingredient definition requires it to be sourced from from USDA inspected and passed meat or by-product sources. Pet food companies use this type of statement quite often, knowing full well that AAFCO owns the ingredient definitions and most consumers don’t spend $100 a year to read them. Any pet food company referencing “careful guidelines” of AAFCO is probably not being fully transparent with the consumer.
And under the same Beneful ad, several consumers spoke up with complaints about the dog food – which Beneful let stand…
I firmly believe ‘we’ are making a difference. Consumers are speaking up, sharing the education. Together…we are holding the pet food industry accountable. That’s a very good thing.
Wishing you and your pet(s) the best,
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