Substantiate a Label Claim
The FDA told us that a pet food manufacturer should have information to substantiate a label claim is truthful and not misleading. So…let’s ask pet food for that substantiating information, see who provides it and who doesn’t.
The FDA recently told pet food consumers that “a manufacturer or distributor should have information to substantiate that the claim is truthful and not misleading” in reference to pet food labels.
The FDA tells pet food consumers that “Pet food labeling may not be false or misleading in any particular.”
Based on these two FDA requirements of pet food, Association for Truth in Pet Food (ATPF – our pet food consumer association) will be sending Science Diet a request for information to substantiate the roasted chicken image on their label. At the same time, ATPF will ask Science Diet to substantiate the “Made in the USA” label claim. Per FTC requirement and per AAFCO requirement, “Made in the USA means that “all or virtually all” the product has been made in America. That is all significant parts, processing and labor that go into the product must be of U.S. origin.” (In other words, if Made in the USA is stated on a pet food label, requirements are that all ingredients must be of U.S. origin – no Chinese sourced supplements.)
ATPF will be sending Merrick Pet Food the same request for information to substantiate the grilled steak label image and their label claim Made in the USA.
And ATPF will be sending many other pet food manufacturers requests for information to substantiate their label claims – just to make certain that no pet food label is “false or misleading in any particular”.
All requests will be documented online, all responses and lack of responses will be documented on the same webpage at AssociationforTruthinPetFood.com (to be built and announced soon). If the FDA and each State Department of Agriculture refuses to police misleading pet food label claims, then consumers and consumer advocacy organizations (ATPF) have no choice but to take this to the streets.
Every pet food consumer has to right to ask any pet food manufacturer to provide information to substantiate label claims. I think we should all ask.
As example, below is the letter sent to Science Diet (from ATPF)…
On behalf of pet food consumers, I am writing requesting information from Hill’s Science Diet to substantiate the roasted meat and grilled meat images on your line of ‘Crafted’ pet foods. As example, the Crafted Grain Free Herbed Chicken & Chickpeas Recipe Cat Food label contains an image of roasted chicken on the label. Per the FDA, pet food manufacturers are required to provide information to substantiate label claims – as well, FDA states that “Pet food labeling may not be false or misleading in any particular.” Thus, I am requesting information from Hill’s Science Diet to substantiate the roasted and grilled meat images on all of the ‘Crafted’ line of pet foods.
As well, I am requesting information to substantiate the ‘Made in the USA’ label claim on ‘Crafted’ line of pet foods. Per FTC requirement and per AAFCO requirement, “Made in the USA means that “all or virtually all” the product has been made in America. That is all significant parts, processing and labor that go into the product must be of U.S. origin.” Thus, I am requesting information from Hill’s Science Diet to substantiate the Made in the USA label claim on all ‘Crafted’ line of pet foods.
To provide full transparency on our end, AssociationforTruthinPetFood.com – a pet food consumer advocacy organization – will be posting all requests for information to substantiate label claims and company responses on our website for all pet food consumers to read.
Pet food consumers await your response to this request for information.
Pet Food Consumer Advocate
Association for Truth in Pet Food
Please know – that each one of you has the right to ask any pet food manufacturer to substantiate a pet food label claim. And please do ask them to substantiate anything on the label you question. For record purposes, forward all responses to me (Susan at Truth about Pet Food dot com – or use the contact form on the website) so they can be posted on our Association website for all pet food consumers to read. This will be interesting to see what types of responses we get.
There are many, many pet food labels that I question – this will be on on-going pet food advocacy effort.
Wishing you and your pet(s) the best,
What’s in Your Pet’s Food?
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The 2015 List
Susan’s List of trusted pet foods. Click Here
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Cooking for pets made easy, Dinner PAWsible
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