It is with great sadness to report that Murphy’s Pet Store in the Orlando, FL area has closed its doors. This directly effects pet owners in Orlando, but the ‘why’ to this store closing has the potential to effect many pet food consumers.
You’ve probably read some of Kim Kalendar’s posts on this website. She’s brilliant. She has guided thousands of pet food consumers to healthier options over the years through her now closed Murphy’s Pet Store. She didn’t just blindly recommend a food, she taught her customers why their pet needed a new food. She knew each food sold in her store like the back of her hand. She tracked – for years – the health conditions of her customers pets that improved through proper food. Kim only sold ‘food’ in her store (no feeds) and years before the big box stores made the move, she removed China sourced treats (and China sourced supplement foods) from her shelves.
She did what so many independent pet food stores do on a daily basis – they take REALLY good care of their customers pets.
So how could someone so skilled, so brilliant, so caring close her store? She couldn’t afford to stay in business. Each month over the past several years she was losing income – losing money. It came to a point she could not afford to stay in business.
One thing that can devastate a small independent pet food store is when a brand of pet food – introduced into the consumer market and built up by small pet food stores – moves on to the Big Box Stores. Suddenly, a line of food is eliminated from the small store shelf because they cannot compete with the selling price of the Big Box Stores. When the food is eliminated, so is the income for these small business owners.
And another devastation is the online options for buying pet food. Online stores – because of their selling size – can make purchase deals that they in turn pass on to the consumer. Selling a pet food at retail often for less than what an independent store can purchase the same food for.
Most Big Box or online stores don’t have a clue if ingredients in the pet food are food or feed grade. Most don’t have a clue to the country of origin of ingredients. Most don’t even know where or who manufacturers the pet food (or recall history of that manufacturing plant). Most independent stores know all of this, and so much more.
My biggest concern for consumers if we lose more small independent stores – there will be no place for new small brands of pet food to come into. Big stores are interested in selling volume – brand names. Small stores are interested in selling what is best for the pet, food grade pet foods not feed grade. Where will new brands of food grade pet food sell to, if there are no or few stores for them to sell their products to? It will be a lose/lose for pet food consumers.
I can tell you – with certainty – there are many independent pet food stores struggling to stay in business. I can tell you – with certainty – that many small brands of pet food also struggle to make ends meet. If you want choices of food grade ingredient pet foods in the future, it begins with supporting small independent pet food stores and small manufacturers today.
We all want to save a buck here and there – I get that (I live on a budget myself). Who doesn’t shop around for the best price on almost every purchase we make. But…if we lose more like Kim – if we lose more independent pet food stores – the result will be loss for all pet food consumers.
Wishing you and your pet(s) the best,
What’s in Your Pet’s Food?
Is your dog or cat eating risk ingredients? Chinese imports? Petsumer Report tells the ‘rest of the story’ on over 3000 cat foods, dog foods, and pet treats. 30 Day Satisfaction Guarantee. www.PetsumerReport.com
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Susan’s List of trusted pet foods. Click Here
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