One of the most tragic concerns with pet food is:  lack of reporting a suspect contaminated pet food to proper authorities.  Association for Truth in Pet Food announces the Report It! campaign – and we need your help.

Every two or three days I get an email from a distraught pet food consumer saying something like this…

‘My cat got terribly sick from XYZ Pet Food; vomiting and lethargic.  When I stopped using XYZ pet food, she got better.  I returned the pet food to the store for a refund.  What can I do to assure no other pets get sick from this food?’

The bad news is – in the above case, there is nothing this pet food consumer can do.  The pet food is gone, the lot numbers are gone, no regulatory authority can do anything to investigate the pet food.  If the food was contaminated, it is certain other pets will get sick.

Sadly, most pet food consumers don’t know the suspect pet food needs to be reported to authorities.  Most pet food consumers report a pet illness or death (believed to be linked to a pet food or treat) to the manufacturer or/and the retailer.  Which in most cases, this means of reporting gets swept under the rug resulting in more sick or dying pets (unless it was reported to an Independent pet food retailer – most of these folks know to instruct consumers to report to authorities).

Let’s change that!  Report It!

Association for Truth in Pet Food announces a significant pet food campaign  – Report It!  The first (ever) campaign aimed to educate pet food consumers on where and how to report a pet food/pet treat adverse event.  We have even asked the FDA to partner with us on this campaign (we are waiting for their decision).

The goal will be to place this poster in every veterinarian office, pet food store, groomer, trainer, kennel (virtually anywhere pets are!) across the U.S.
You can download the poster by Clicking Here.

Please share!  The poster is standard 8 1/2 X 11 so that it can be easily printed.  We’ve even added a quick response code that is linked to the Report It! page on (which once we get a Association for Truth in Pet Food website built – the code to be directed there).  The Report It! page provides links and a bit more details on where to report.

We have plans to contact numerous national pet associations including the American Veterinary Medical Association (AVMA), the American Animal Hospital Association (AAHA), and the American Holistic Veterinary Medical Association (AHVMA) requesting each organization share the poster with members.

You can begin sharing the poster right away – no need to wait to see if the FDA will partner with us on this educational program – no need to wait to see if national veterinary associations will help spread the Report It! word.  We pet food consumers can take the first step on this very important national educational program.  Print the poster, share this post (or the Report It! page) with all of your pet loving friends.

One pet food consumer at a time.


Wishing you and your pet(s) the best,

Susan Thixton
Association for Truth in Pet Food
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible

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