Pet Food News

Report It! Campaign

One of the most tragic concerns with pet food is:  lack of reporting a suspect contaminated pet food to proper authorities.  Association for Truth in Pet Food announces the Report It! campaign – and we need your help.

Every two or three days I get an email from a distraught pet food consumer saying something like this…

‘My cat got terribly sick from XYZ Pet Food; vomiting and lethargic.  When I stopped using XYZ pet food, she got better.  I returned the pet food to the store for a refund.  What can I do to assure no other pets get sick from this food?’

The bad news is – in the above case, there is nothing this pet food consumer can do.  The pet food is gone, the lot numbers are gone, no regulatory authority can do anything to investigate the pet food.  If the food was contaminated, it is certain other pets will get sick.

Sadly, most pet food consumers don’t know the suspect pet food needs to be reported to authorities.  Most pet food consumers report a pet illness or death (believed to be linked to a pet food or treat) to the manufacturer or/and the retailer.  Which in most cases, this means of reporting gets swept under the rug resulting in more sick or dying pets (unless it was reported to an Independent pet food retailer – most of these folks know to instruct consumers to report to authorities).

Let’s change that!  Report It!

Association for Truth in Pet Food announces a significant pet food campaign  – Report It!  The first (ever) campaign aimed to educate pet food consumers on where and how to report a pet food/pet treat adverse event.  We have even asked the FDA to partner with us on this campaign (we are waiting for their decision).

The goal will be to place this poster in every veterinarian office, pet food store, groomer, trainer, kennel (virtually anywhere pets are!) across the U.S.
You can download the poster by Clicking Here.

Please share!  The poster is standard 8 1/2 X 11 so that it can be easily printed.  We’ve even added a quick response code that is linked to the Report It! page on (which once we get a Association for Truth in Pet Food website built – the code to be directed there).  The Report It! page provides links and a bit more details on where to report.

We have plans to contact numerous national pet associations including the American Veterinary Medical Association (AVMA), the American Animal Hospital Association (AAHA), and the American Holistic Veterinary Medical Association (AHVMA) requesting each organization share the poster with members.

You can begin sharing the poster right away – no need to wait to see if the FDA will partner with us on this educational program – no need to wait to see if national veterinary associations will help spread the Report It! word.  We pet food consumers can take the first step on this very important national educational program.  Print the poster, share this post (or the Report It! page) with all of your pet loving friends.

One pet food consumer at a time.


Wishing you and your pet(s) the best,

Susan Thixton
Association for Truth in Pet Food
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible

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March 6, 2013

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21 COMMENTS ON THIS POST To “Report It! Campaign”

  1. Lynn says:

    Awesome idea! After I printed off the first copy and was looking it over, I wondered about adding to reporting it to where you purchased it. One of the first places I will take the poster to is my friends grooming and boarding facility. She also sells pet food. I know she would want to know if someone bought a product from her that harmed an animal.

  2. Dan says:

    I quit using Science diet dog foods due to contamination. I noticed that when the rain washed away the “brown stuff in his poop a pile of blue colored “balls” about 1/2 BB sized and bone and plastic fragments made up a good part of it.
    I kept several; pics of it and took it to my vet and the nutritionist said “He must have got into something”. Yea, every day for months! Think not. I still have the pics if anyone is interested! Will email them to whoever cares.

    • Meg Christie says:

      Thank you for your candid report. I have had my suspicions about Science Diet pet food for years. In fact, I took my elderly kitty off KD when it was prescribed for him and put him on a single-source protein high-quality food, instead. He lived another five years and eventually died of something else!

  3. kimberly says:

    we’ll be printing this to put up in our store & give to customers. Thank you Susan for your tireless work to keep our pets safe!

  4. Sandy says:

    I will post a copy of this at my local pet store, they are very involved with recalls and pulling items off the shelf. I found out they now are developing their own data base to warn customers about tainted foods if they are sold in the store and then recalled.

  5. Reader says:

    What a great idea! Thank you for all your hard work!!

  6. Linda Gould says:

    You have so many Canadian readers and much of Canadian pet food is manufactured in the US. Do you have comparable information for reporting to Canadian authorities?

  7. I’m looking for similar resources for Canadian cats – information on where to report it to… other than to your vet, to the food retailer and the food manufacturer. Many of the commercially available pet foods in Canada are marked as “FDA” approved, so it’s probably worthwhile even for Canadian pet parents to report to FDA as well…? Thoughts or comments from other Canadians?

    • Susan Thixton says:

      I’ll make some calls – see what I can find out for Canada. I’ll make a separate poster – Report It! Canada as soon as I know.

      • Thank you so much Susan! As best as I can tell it’s a confusing mix here, with three possible governing agencies involved – Public Health Agency of Canada, Health Canada, and The Canadian Food Inspection Agency, and as far as I can tell from what research I’ve done, even the Canadian Veterinary Medial Association doesn’t seem clear on who’s responsible for what… Any information you can dig up for a Canadian version of the REPORT IT campaign would be very much appreciated!! Thanks for all your wonderful work Susan

  8. I think we need this in Canada as well and like Flick, Dot and Buzz was saying a lot of our commercial foods come from the US so I have shared in all my social media !

    • Allison Nicolas says:

      I live in Canada. The best place to report this to would probably be the CFIA. Although they do very little about it they did get back to me quite quickly when I inquired about why the chicken jerky treats were not recalled in Canada. I wish there was a better place to report pet food problems to in Canada but unfortunately I don’t think there is.

  9. Nina Wolf says:

    Wonderful! We’ll be posting physically and virtually everywhere we can.

  10. Vicki says:

    What a fantastic idea Susan! WTG! Your one smart Cookie or Puppy Biscuit! 🙂

    One question though, is it ok for us to somehow share this poster on Facebook, and or twitter as well?

  11. Sebs says:

    Great idea for a Canadian version of the report it! Poster; I was thinking the same thing! Thanks for all you do Susan 🙂

  12. Linda Pruitt says:

    I belong to a yahoo group that all the members are all Brittany owners, I posted the Post it campaign on the site and asked all the members to print the poster, make copies, and distribute to their vet, groomers, doggie daycare, etc. We have over 100 members in Florida, Georgia, North & South Carolina, Colorado, and other states. The posters are going to be all over the country.

    It is a great idea

    Thank you again for all you do.

    Linda Pruitt

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Susan Thixton, Dr. Cathy Alinovi, Mollie Morrissette and Dr. Jean Hofve.

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Susan Thixton's author is a founding partner of the international pet food consumer association - Association for Truth in Pet Food. Through our consumer association, Susan has advisory position to AAFCO's Pet Food Committee and Ingredient Definitions Committee.