I received an interesting survey Purina was sending to consumers – asking how consumers determine quality in a pet food. Do you think this survey is for improved marketing or is Purina considering getting into the pet ‘food’ business?
Purina asked consumers “How do you identify a quality pet food?” The possible responses included useless options such as “Well known brand name”, “Community involvement”, and “Where its sold”. They survey offered only one legitimate option to identify a quality pet food – “Ingredients” – but did not clarify if ‘ingredients’ would mean food quality ingredients or feed quality ingredients.
Next Purina asks consumers if they heard of and do they associate “quality” with some of their competitor’s such as “Nutrish, Mars, Hills, Big Heart Spectrum, and Blue Buffalo”.
Then Purina switches to a ‘safety’ question asking consumers how they identify “a safe pet food”. Answer options included “No or few recalls”, “Advertising” and “Vet recommendation”.
Purina then asks consumers to rate the quality of Purina pet foods on a scale of 1 to 5 and asked consumers to clarify their Purina quality rating by choosing from various options including “Manufacturing practices”, “Expert endorsements” and “Product or package design”.
Lastly Purina asks consumers “Is there a product Purina does not currently offer that would meet your needs?”
So…what do you think…is Purina only interested in improving their marketing? Or is Purina considering making an actual ‘pet food’ (currently all Purina pet foods are pet feed)?
And another question…borrowing from the Purina survey…
How do you identify a quality pet food?
No possible answers to choose from like Purina offered, share what ever you believe determines a pet food to be quality and safe for your pet to consume.
Wishing you and your pet(s) the best,
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