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Petsumer Report Review of the Month

Petsumer Report added many new updated reviews this month.  And we offer here a review of Pure Vita cat food.

Pure Vita Pet Food

Pure Vita Pet foods is manufactured by Tuffy’s Pet Foods a division of KLN Interprises.  Foods are manufactured at a company owned plant in Perham, MN.  Meat meal ingredients (example chicken meal) contain some bone and no internal organs; preserved with mixed tocopherols.  Fish meal is preserved with mixed tocopherols; certified to be ethoxyquin free.  Food is extruded at 350 degrees F.  For more information on Pure Vita Pet Foods visit

Grain Free Chicken Entree Cat Food Dry

Petsumer Report Rating:

Pledge to Quality and Origin:  Xmark-e1366300177237

Ingredients:  Chicken, Chicken Meal, Peas, Pea Flour, Chicken Fat (Preserved With Mixed Tocopherols), Dried Egg Product, Natural Flavor, Yeast Extract, Pea Protein, Pea Starch, Pea Fiber, Dried Brewers Yeast, Tomato Pomace, Phosphoric Acid, Salt, Potassium Chloride, Dl Methionine, Carrots, Sunflower Oil, Minerals (Iron Proteinate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Cobalt Proteinate), Cranberries, Apricots, Cherries, Taurine, Minerals (Ferrous Sulfate, Zinc Sulfate, Calcium Carbonate, Zinc Oxide, Copper Sulfate, Manganous Oxide, Sodium Selenite, Mineral Oil, Calcium Iodate, Cobalt Carbonate), Turmeric, Dried Chicory Root, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Thiamine Mononitrate, Riboflavin Supplement, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Ascorbic Acid (Source Of Vitamin C), Choline Chloride, Inositol, Yucca Schidigera Extract, Glutamic Acid, Rosemary Extract, Yeast Culture (Saccharomyces Cerevisiae), Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, Dried Aspergillus Niger Fermentation Product, Dried Bacillus Subtillis Fermentation Product.

Crude Protein: 32% minimum Crude Fat: 18% minimum
Crude Fiber: 6.5% Moisture: 10%
Calories: 484 kcal/per cup  Probiotics:  100,000,000 CFU/LB

Ingredient Quality:  The Pure Vita Representative stated ingredients are human grade/human quality.Meat meal ingredients (example chicken meal) contain some bone and no internal organs; preserved with mixed tocopherols.  Fish meal is preserved with mixed tocopherols; certified to be ethoxyquin free.

Country of Origin:  Company stated ingredients are US only, excluding vitamins/minerals from Asia.

Risk Ingredients:  Supplements can be/are sourced from China.

Manufactured by:  Pure Vita Pet foods is manufactured by Tuffy’s Pet Foods a division of KLN Interprises.  Foods are manufactured at a company owned plant in Perham, MN.

Shelf Life:  Manufacturer states shelf life is 18 months; this would mean the ‘Best by’ date on the packaging is 18 months past the date the food was made (method for the consumer to determine how fresh or old the food is).


  • The mineral listings read to be chelated or proteinated (for better mineral absorption).
  • This food contains friendly bacteria (benefits the intestinal system and in turn the immune system of the pet); included in Guaranteed Analysis (company guarantees viable bacteria).
  • Contains Alfalfa & Flax Seed – health promoting ingredients.


  • Supplements can be sourced from China; risk of poor quality control.
  • Contains multiple pea ingredients that could cause gastrointestinal issues in some pets.
  • Contains DL-Methionine, a synthetic amino acid.

Learn More

Chinese foods/ingredients have been linked to numerous recalls over many years. Not all foods/ingredients sourced from China are risk, however proper quality control remains a significant concern with Chinese imports.

This pet food contains a meat meal ingredients such as Chicken Meal.  This company includes “some bone” in meat meal ingredients.  High level of bone in some meat meal ingredients is linked to high levels of fluoride; high levels of fluoride is linked to bone cancer. Click Here to learn more about meat meal ingredients.

This pet food contains peas and protein/fiber.  Click Here to learn about risks associated with high levels of ingredients in pet food.

The sodium selenite ingredient in this cat food is not noted under minus as it would be in a dog food. The reason: the safer form of delivering selenium to the pet food, selenium yeast, is not yet approved for use in cat foods by the FDA. This manufacturer is using sodium selenite because it is the only option for this supplement. Click Here to read more about selenium.

This pet food contains a synthetic amino acid DL-Methionine.  Click Here to read more about this supplement.

The pet food ingredient “egg product” is nondescript.  Egg product could be whole USDA inspected eggs, or it could be sourced from broken, damaged eggs rejected for use in human food.


Wishing you and your pet(s) the best,

Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
Association for Truth in Pet Food

What’s in Your Pet’s Food?
Is your dog or cat eating risk ingredients?  Chinese imports?  Petsumer Report tells the ‘rest of the story’ on over 2500 cat foods, dog foods,  and pet treats.  30 Day Satisfaction Guarantee.



2014 List
Susan’s List of trusted pet foods.  Click Here



Have you read Buyer Beware?  Click Here

Cooking for pets made easy, Dinner PAWsible

Find Healthy Pet Foods in Your Area Click Here

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  1. I wouldn’t feed this food. It’s loaded with totally inappropriate cat ingredients, fruit, vegggies, pea and pea products galore, alfalfa, flax, veggie oils, rosemary extract, herbs, and more, including the bad ones already mentioned above. I don’t know what this company is thinking but they are not creating a decent kibble for cats with this product.

  2. Alfalfa can cause bladder/kidney stones in guinea pigs, I’m not so sure that the high calcium in alfalfa is great for cats.

    • Alfalfa is not good for cats because of their propensity to have urinary calculus. I’m always amazed at the inclusion of it in the premium natural foods that I buy. I wonder sometimes if they even research things much at all. It is considered to be a natural source of Vit. K so maybe that’s why they stick it in there.

    • Cali – what brands / foods do you suggest?

  3. This food isn’t perfect, but it has been a godsend to my family. One of my cats (a feral kitten I was fostering to socialize and who turned into a foster-failure) had HORRIBLE giardia and coccidia as a kitten, severe diarrhea for months that was unresponsive to treatment. 5 years later she still has the most sensitive GI tract of any animal I’ve ever known. I can add probiotics, prebiotics, and digestive enzymes to food all day long, but canned is too inconsistent between batches and as much as I love raw I bet it would cause her intestines to explode. Trying almost food out there I was feeding California Natural Chicken & Rice, only because it was one of the simplest formulas I can find ina super-premium brand. With their acquisition by P&G I was looking to switch and when I decided to try this one it took me 9 months to transition her. I love giving all my pets a varied diet, but for her anything more than structured, measured feeding will result in catastrophe.

  4. I agree and have wondered the same thing about all of the premium foods including alfalfa. I don’t like it for cats either and I guess it is because of the vit. K. But, you would think the “experts” in cat nutrition who were formulating the products’ recipes would have more sense.

  5. I feed Newman’s Own by the way because I want organic, free range meat sources, not factory farmed, mutated, hormone-infused, tortured chickens. I don’t consider that meat to be “fresh” like all of the advertising claims. Newman’s claims to have some ethical standards that I appreciate as a environmental and humane-conscious consumer. I do not see alfalfa on the ingredients. We also have a cat with hardly any teeth and we order the Tropical Traditions raw steaks for her. It’s easier for her to pick up and we think it is healthier. We would feed all of the cats that if we could afford to do so.

  6. Have you ever been to Perham, MN? It stinks….BAD. No one there buys it. And from personally growing up there on a farm…I have no doubt they make use of the dead diseased animals and road kill.

  7. wow guys thanks , i was buying this as my most expensive dry treat food for my urinary cats , other than cd of course, 9 lives plus care, and purina urinary care dry foods, and tons of wet food…… I had no idea about all this with pure vita! I cant afford the royal canin urinary tract food . I have a lot of cats, and they free graze the dry, so they must all eat the urinary care kind now. I had the folks who sold this to research all there foods , which were best for this issue, they came up with this one…. my cats love the taste i will say…. I use to feed blue before the scare with one of my young males boys getting blocked….. Jen

  8. I have been feeding Pure Vita dry cat food (chicken) to my sensitive (allergy issues, struvite crystals) cat for about a year now. His allergies are gone and has had zero issues with struvite crystals. He is in great health. His hair / eyes / teeth look fantastic. He is ten years old. I add water to his food to give him extra moisture in his diet. I had him on C/D for a long time and his allergies were out of control (dark stuff in his ears, bumps on his lips). Pure Vita Chicken works for us!

  9. Danielle Weingarten

    I found my cat around 4months old last year this month, we went to the high end pet stores and I told them I wanted a healthy cat food. This one was recommended by two stores. I will continue to look around for a better alternative. She has the shiniest coat, is a healthy weight and has not had any issues yet, but she’s young. I just want to do right by her and make sure she is with me a long time. Thanks for sharing the comments. I didn’t see much that worried me in the review until I read the comments.

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