Pet Food needs a Sourcemap
Wouldn’t it be wonderful to visit a pet food company website and quickly see the country of origin of each and every ingredient in the pet products? A new volunteer run website is doing just that with many consumer products. No pet food is listed yet, but here’s hoping they take note of this vital consumer (petsumer) information.
The Sourcemap.org website states “It can be almost impossible to know with certainty where something comes from—that is why we’re building Sourcemap. Until producers care about the sources of materials, consumers will be uninformed.”
Uninformed petsumers is of huge concern. Uninformed petsumers was the foundation of the deadly 2007 pet food recall; no one had a clue that one pet food manufacturer (Menu Foods) made hundreds of different varieties of pet foods for dozens of different companies and ingredients were sourced from China. Until pet food companies care about the sources of ingredients…care enough to share country of origin information with customers…pet owners will remain uninformed and at risk.
Below is a Sourcemap of an Ipod.
With many pet foods having over 90 different ingredients, their source map could be very detailed. But…certainly to be of great interest to the pet owner.
Who is going to be the first pet food to provide us with a Sourcemap? It’ll be interesting to see.
To learn more about Sourcemap, visit www.sourcemap.org.
Wishing you and your pet(s) the best,
What’s in Your Pet’s Food?
Is your dog or cat eating risk ingredients? Chinese imports? Petsumer Report tells the ‘rest of the story’ on over 2500 cat foods, dog foods, and pet treats. 30 Day Satisfaction Guarantee. www.PetsumerReport.com
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