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Pedigree’s Statement on Natural Fibers in Kibble

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  1. Linda Saslow

    so hair is ok? do they think we are idiots? apparently

  2. Janet Velenovsky

    As someone else who received the information via BlogPaws, I have to add how strange it was that the video was labeled “private” on its upper-left hand corner, and we were required to enter a password to view the video. What was the password they offered? “Science” Pshaw! This was pure PR spin gadget. They were hoping by sharing it with people who write about pets on a regular basis, they could get us to spread their manure for them.

    While it is likely that the strands in the food are hair from some creature, this “scientist” from Mars completely misses the point. None of the consumers who wrote to them would find that acceptable, either. It’s gross and weird to find these things sticking out of the kibble. And the very fact that they received feedback should tell them their customers notice when a standard kibble changes significantly in some way. It makes all of us a little uneasy — and perhaps a little queasy, too.

  3. Anne

    Several years ago while I was in the animal science program at Texas A&M University, one of my professors told us that Purina had been accused of intentionally adding hair to feeds because during the Kjeldahl analysis to determine nitrogen content (which is then used to calculate protein content), the sulfuric acid would convert the hair proteins to total nitrogen, boosting the reported protein content. Too bad horses, cows, dogs and cats don’t digest hair. Wiki had a good article on this analysis.

  4. Peter

    The upside to this atrocious situation, is that perhaps we may look forward to a slight uptick in consumer awareness about just what “meat and bone meal” and similar ingredients really mean.

  5. Debi Cohen

    Me thinks, he/she doth protest too much!!!!!

  6. Nancy

    I find it mind boggling that the company thinks this is no big deal. Let’s say this is pig or cow hair, how do we know that their feces is not also in the kibble. I am so glad I do not fed my dog this food. I guess the hair is just part of the “By-Products” they put in the food.

  7. William Moyer

    Do they really believe consumers can’t tell the difference between static electricity and magnetism?

    1. Regina

      Janie, You guessed correctly! I was poking around, clicking on links, and found myself on the Pedigree Facebook page.
      On May 27th of this year, Pedigree posted this message: “We’re thrilled that Mars Petcare is the presenting sponsor of BlogPaws 2015! Will you be here this weekend? Stop by our booth to say hi!”

      I’m not very internet savvy, not sure how to post links like some others here have done, but, there definitely is some financial connection between pedigree and BlogPaws!

      The video Susan alerted us to was on the pedigree facebook page on August 21st, and I didn’t see any mention of the magnetism issue on the short video that I found. I don’t know when it was put on BlogPaws, and don’t know where else it might be posted. Obviously, BlogPaws is not in any hurry to alert unsuspecting consumers to ANY inkling that there might be a problem with pedigree, because there has been money changing hands between the two entities.

  8. Caroline Snyder

    Hilarious! This person is an idiot.. does he even know the difference between static (as in rubbing a balloon) and magnetism? You know, north-south poles and magnetic fields and all that?

    Absolutely UNbelievable!!

    Please join the group for further info! Oh, and did anyone tell him that COPPER wire is NOT detectable with a magnet?

  9. Deb

    Frankly, I’d rather feed a food with pig hair in it than any of the ingredients in Pedigree. The ingredient deck is absolutely appalling.

  10. Pacific Sun

    I keep thinking “this” is the last article I’m going to read on inferior commercial PF and then I quit!

    However, in the last 24 hours there’s been a huge outcry over Huggies seemingly to have embedded glass in their baby wipes which of course has been denied by the company! At the same time (meaning during the very same news cycle, usually a 24 hour period) Pedigree got a mention on TV (with visuals) for the “strange fibers” in their dog food kibble which consumers have been noticing, which was easily excused by the company as no big deal, carry on. At least the issue made the News but the problem is that whatever explanation is provided by the very same company is also taken at face value. However people are being just a little more skeptical about Baby Wipes because of course that’s a human being related product so studies will continue! People really care about their “babies!”

    I’ve been reading about these pet food issues for the past 8 years, meaning that “animal hair” in food is only the latest in a long list of serious controversies. Fortunately those who know enough to subscribe to the TAPF continue to be informed, and are able to make relative adjustments based on well researched information. Unfortunately there are millions of other consumers who know nothing (not only about TAPF) but about any issue that isn’t fully covered (meaning regarding both sides of an issue) on the “News.” Now that “animal hair” has been conveniently “explained” (I mean excused) of course by the very same company within the same news cycle then it’s just another PFI no big deal, just carry on, reveal. However curiously enough “Huggies” wasn’t excused quite that easily and more studies are promised to be conducted.

    Until pet food consumers (as a group) rise up and demonstrate their concern we will continue to be hoodwinked into believing whatever we’re told. Everybody believes whatever commercial product they’ve “highly researched” and “chosen” for their precious pet is the very one is immune from all these production defects, but unless you’re feeding a homemade, human grade diet, not much else is really safeguarded. Nothing will change until people start speaking up for what they pay for, and demand the same kind of transparency that human grade products receive (like Huggies for example). Until that point in time comes, companion pets will continue to be considered as just another “animal” not much more deserving in terms of diet (meaning entitled to) than what “livestock feed” is currently being provided for them. Good luck with that. In the meantime please stop complaining until you are ready to take action in order to make a difference! After all we are the ONLY ones responsible for the well being of our companion pets!

    1. Jo

      What TV news source reported “strange fibers” in Pedigree Dog Food? I’d like to check this story out.

      1. Jo

        Disregard inquiry. I found some news story videos on You Tube. Very happy to see the media getting involved.

  11. Marijke vd Woude

    Reminds me of iron fortified cereals (Kellog’s). The cornflakes are magnetic, because they literally use iron powder as an additive…

  12. MLM

    “…we now use cutting edge metal detection…”
    Anyone else catch the irony in that statement?

  13. Jo

    Folks, I fear this is not just an issue pertaining to cheaper pet foods. I have frequently seen whitish fibers sticking out of premium dry cat foods. Case in point (submitted via FROMM website today):

    “What are the whitish particles inside and sticking out of many of the FROMM Gold Dry Cat Food kibble? Is this animal hair? If so, how did it get there and why is it allowed?”

    1. Jo

      Update: Regarding the white objects found inside and sticking straight out of many kibbles in a bag of Fromm Gold dry cat food, the company had this to say in their reply email: “From what you described, it is very likely it is just non-dissolved grain particles. This can happen occasionally but is very rare.”

      I don’t believe this for a minute. These are straight, skinny things sticking straight out from the kibble. They look like fibers of some sort–either animal hair or fibers from perhaps a brush that is used in the production process.

      They asked for info off the bag and photos if I could provide–which I will. They’ve offered to give me a one time redeemable voucher, which I appreciate, but that was not my intent when I contacted them. And I doubt that the online retailer I purchased it from would accept a voucher anyway.

  14. Terri Janson

    This is so crazy! Well I just made another homemade batch of dog food. If there are any hairs in it then it must be mine! Go away Putrina. :_

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