Pedigree’s Statement on Natural Fibers in Kibble
It is unknown why this statement was not released to the general public, but Mars Petcare did issue a video statement to members of BlogPaws community (a pet bloggers community) regarding the “natural fibers” found in Pedigree.
Consumers have been reporting to Pedigree Pet Food, media, and social media that some of the “natural fibers” found in pet food don’t appear to be natural at all. Some consumers are stating the material they are finding in their Pedigree dog food are metal wire, and these wires are magnetized, sticking to magnets.
In response to consumer concern, Mars Petcare issued a video to the pet blogging community via BlogPaws. To my knowledge, Mars/Pedigree has not issued the same or similar statement to the general public. Because the video was sent to BlogPaws to share with its members, permission was not provided to share with the public. But…I can share with consumers exactly what Mars/Pedigree said.
The video setting was in a laboratory, Randy Ford, Food Safety Scientist, Mars Petcare was sitting in front of a microscope that included a camera display (similar to a computer monitor). His statement was…
“In recent days it has come to my attention that several of our customers have found unexplained substances protruding from their Pedigree kibble. We’ve asked consumers to share what they’ve seen so we can analyze. Putting it under a microscope, you can clearly see that these are in fact natural fibers. [At this point he puts a piece of kibble under the microscope and it displays on the screen.] In this case I can see that this is a hair from a meat or pork ingredient because it is segmented, you can actually see the segments here on the shaft itself. If it were a wire, this would be a solid piece and it would have a totally different appearance under the microscope. In this case this is magnified 100 times so I can clearly see it. In some cases this might be dark or black, but in this case it is white.”
“It’s not uncommon for natural fibers from beef and pork ingredients to appear in finished kibble and they pose absolutely no quality or safety concerns. They are completely safe for dogs to consume.”
“We’ve heard feedback from consumers that they are still concerned, some consumers have been testing their pet food with magnets. We do know that natural fibers can appear to take on magnetic properties, and there are a few reasons this can happen. First if you were to test these fibers in your own home with a magnet, depending on how much static electricity is present, it could produce enough energy to appear they are magnetized. It’s like rubbing a balloon against your hair and sticking it to a wall. Also there are different natural ingredients in our kibble like fats and oils which dogs need, and these ingredients can make the fibers sticky which gives the appearance of magnetic properties. Mars Petcare goes to great lengths to make sure metal does not appear in our pet food. We do hundreds of safety checks every single day at all of our factories and we now use cutting edge metal detection technology at all of our plants to check our food.”
“At Mars Petcare our customer satisfaction is as important as the high quality safe nutritious pet food that we produce for pets and their owners. One of the reasons I love working for Mars Petcare is because this company is so committed to quality pet food and is so passionate about pets. It’s what I do every day. We are pet owners. I am a pet owner, I have two dogs myself and I feed this product to my dogs. Each and every day we work to make a better world for pets. I hope I’ve been able to answer any questions that you have but if you have other questions please contact us.”
End of Mars/Pedigree statement.
Wishing you and your pet(s) the best,
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