A federal judge has entered an order for preliminary approval of class action lawsuit against Natura Pet Foods (Innova, Evo, California Natural, HealthWise, Mother Nature, and Karma). The suit will award any U.S. pet parent that purchased a Natura product(s) from March 20, 2005 through July 8, 2011 two hundred dollars; the suit claims Natura made false and misleading statements about the human grade quality of its food.
The Judy Ko v. Natura Pet Products, Inc. (Northern California US District Court Case number 5:2009cv02619) was settled – both parties agreed. Judge Fogel determined “class of persons” eligible to participate in this settlement as “All persons residing in the United States who purchased any Natura Product for personal, family, or household purposes (the “Class”) during the time period from March 20, 2005 to July 8, 2011 (the “Class Period”).”
“A $2,150,000 settlement fund will be reportedly created by Natura under the class action settlement. The settlement fund will be used to make payments to settlement Class Members, as well as cover attorneys’ fees, costs and expenses, a payment to the Class Representative and the costs associated with administering the settlement. Natura will also reportedly stop promoting its pet food products as human grade, human quality, or as something that you would eat yourself. To get a payment (of up to $200), settlement class members must submit a claim form by January 8, 2012.” Source http://classactionlawsuitsinthenews.com
The settlement agreement requires notification of this class action in the following publications: Parade, USA Weekend, Better Homes & Gardens, National Geographic, Relish, Dog Fancy and Cat Fancy.
Natura Pet Foods (case initiated before the purchase of Natura by P&G) does not admit any wrong-doing, however they did agree to this settlement which will cost them $2,150,000.
All of this mess is based on misleading claims made by pet food. And what does the petsumer get? A lowly $200. Wow. Attorneys get rich and pet food never changes. They just design new ways to mislead pet parents.
If you’d like to file for your $200 (were a Natura pet food purchaser from March 20, 2005 to July 8, 2011), click here to visit the pet product settlement website. To read the ‘Notice’ including some answers to questions regarding this settlement, click here.
Wishing you and your pet(s) the best,
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