Media Post News reports that Martha Stewart has partnered with Purina to sponsor a new pet-dedicated website from Martha Stewart Living.
“The site, www.marthastewart.com/pets, will provide information about pet care and animal companionship, including a blog written from the perspective of Martha Stewart’s French Bulldogs, Francesca and Sharkey. In addition to articles and videos, Purina’s nutritionists and veterinarians will also provide advice on pet care, grooming and other consumer concerns. Purina’s sponsorship will include proprietary content, a link to the Purina ONE Web site and advertisements.” http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102248
“I understand why people consider their pets to be members of their family and am delighted to be offering a website, television programming, and other content that celebrate that special relationship and help consumers to better care for and enjoy their pets,” said Martha Stewart, founder of MSLO and a longtime pet owner of dogs, cats and canaries.” http://www.hometextilestoday.com/article/CA6644489.html?industryid=47387
The above website also provided two VERY important pieces of information…
• The ‘deal’ between MSLO and Purina is “a multi-million dollar agreement”.
• “MSLO’s pet owner audience base is said to purchase more than 200 million pounds of pet food each month.”
At a average retail cost of $1.60 per pound, multiplied by 200 million pounds of pet food each month (the audience influenced by MSLO), well, we can assume Purina will soon see even a higher market share with it’s pet foods.
I have to wonder if Martha Stewart feeds her beloved Bulldogs and Chow Chow Purina One. Just in case Martha herself happens to want more information on Purina One products, the pet foods her trusted name is now associated with, Purina One Chicken & Rice Dog Food contains…
• Poultry by-product meal – left-over pieces of chickens not used for human consumption such as intestines and chicken feet.
• Animal fat – determined by the FDA to be the pet food ingredient most likely to contain pentobarbital and thus euthanized animals.
• Menadione sodium bisulfite complex – synthetic Vitamin K linked scientifically to serious disease.
• Sodium selenite – non-organic selenium scientifically known to be toxic in large doses.
• Purina also purchases ingredients from ‘world sources’, which could include China.
Ahh Martha, say it ain’t so.
Wishing you and your pet(s) the best,
What’s in Your Pet’s Food?
Is your dog or cat eating risk ingredients? Chinese imports? Petsumer Report tells the ‘rest of the story’ on over 2500 cat foods, dog foods, and pet treats. 30 Day Satisfaction Guarantee. www.PetsumerReport.com
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